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SBD/15/Sponsorships Advertising Marketing
OFF THE LINKS: OFFICE DEPOT TO SPONSOR LPGA PRO-AM EVENT
Published October 15, 1997
FL-based Executive Sports Int'l (ESI) introduced Office Depot as the new title sponsor of its LPGA pro-am event, January 21-24, in West Palm Beach, FL. ESI, which owns the tournament, has signed Office Depot to a five-year deal (ESI). Office Depot will replace Diet Dr Pepper, which chose not renew its one-year deal after the tournament's inaugural year (Randall Mell, SUN-SENTINEL, 10/15). HOLIDAY RATE: In MEDIAWEEK, Langdon Brockinton reports that the "asking price" for sponsorship of CBS' proposed Christmas Day special, "Tiger and Friends," is "between" $700,000 and $800,000....In other news, sources tell Brockinton that MasterCard will advertise on CBS' coverage of the '98 and '99 PGA Championship (MEDIAWEEK, 10/13). NOTES: GOLFWEEK's Lynn Henning writes that with Phil Mickelson's endorsement contracts with Yonex and Titleist set to expire, the "Mickelson Sweepstakes" have become "something less than the megabucks event anticipated even six months ago." Henning notes that Mickelson and his agency, Cornerstone Sports, "have dropped their earlier goals of seeking money in the [Tiger] Woods range -- $25 million-plus for five years, clubs and balls -- and are now facing a deal that may be as low as half that" (GOLFWEEK, 10/11 issue)....In Hawaii, the Waialae Country Club will host a PGA Tour tournament starting in '99 with Sony Corp. of Hawaii as the title sponsor. United Airlines decided not to continue as the title sponsor when the PGA Tour sought a $2M tournament purse (GOLFWEEK, 10/11)....Tiger Woods is the latest Nike athlete to have his image painted on the side of a building in downtown Portland, OR (N.Y. TIMES, 10/15).