SBD/15/Sponsorships Advertising Marketing

OFF THE LINKS: OFFICE DEPOT TO SPONSOR LPGA PRO-AM EVENT

          FL-based Executive Sports Int'l (ESI) introduced Office
     Depot as the new title sponsor of its LPGA pro-am event, 
     January 21-24, in West Palm Beach, FL.  ESI, which owns the
     tournament, has signed Office Depot to a five-year deal
     (ESI).  Office Depot will replace Diet Dr Pepper, which
     chose not renew its one-year deal after the tournament's
     inaugural year (Randall Mell, SUN-SENTINEL, 10/15).
          HOLIDAY RATE: In MEDIAWEEK, Langdon Brockinton reports
     that the "asking price" for sponsorship of CBS' proposed
     Christmas Day special, "Tiger and Friends," is "between"
     $700,000 and $800,000....In other news, sources tell
     Brockinton that MasterCard will advertise on CBS' coverage
     of the '98 and '99 PGA Championship (MEDIAWEEK, 10/13). 
          NOTES: GOLFWEEK's Lynn Henning writes that with Phil
     Mickelson's endorsement contracts with Yonex and Titleist
     set to expire, the "Mickelson Sweepstakes" have become
     "something less than the megabucks event anticipated even
     six months ago."  Henning notes that Mickelson and his
     agency, Cornerstone Sports, "have dropped their earlier
     goals of seeking money in the [Tiger] Woods range -- $25
     million-plus for five years, clubs and balls -- and are now
     facing a deal that may be as low as half that" (GOLFWEEK,
     10/11 issue)....In Hawaii, the Waialae Country Club will
     host a PGA Tour tournament starting in '99 with Sony Corp.
     of Hawaii as the title sponsor.  United Airlines decided not
     to continue as the title sponsor when the PGA Tour sought a
     $2M tournament purse (GOLFWEEK, 10/11)....Tiger Woods is the
     latest Nike athlete to have his image painted on the side of
     a building in downtown Portland, OR (N.Y. TIMES, 10/15). 

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