Hope Solo Re-Emerges In Nike Marketing UGA's New Nike Deal Worth $40.8M Adidas, Nike Bid On Michigan Apparel Deal Obama To Speak On Trade At Nike HQ Wake Forest Unveils Nike-Designed Football Uniforms 49ers Go With Black For New Alternate Uniform U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Companies Vie For Hockey World Cup Jerseys UNC Introducing Consistent Look Across All Sports
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
NIKE TO ASSIST VIETNAMESE WOMEN; DOONESBURY BACK IN PICTURE
Published October 15, 1997
Nike has signed a three-year commitment to fund a microenterprise program in Vietnam that will provide financial aid to under-capitalized women looking to start their own small businesses. Nike's program will process loans from any female residents of the Vietnamese villages of Trung An and Tan Thanh Tay. Applicants are not required to be employed by Nike. Each recipient will receive a business loan of $85, to be repaid within six months. Nike is providing $25,000 for the launch, and expects almost 300 women to receive loans in the inaugural year (Nike). CAN'T SHAKE IT: In Washington, Timothy Burn examined Nike's PR troubles regarding overseas working conditions and wrote that "though the negative media attention has so far had little affect on Nike sales, company officials are concerned that its global image could be permanently tarnished." Nike's Vada Manager: "The concern is that if you allow these erroneous charges to go unchallenged it could hurt business. Our corporate image is our greatest strength." On Saturday, "several rights groups plan to stage simultaneous rallies in several cities around the world to protest" Nike's association with "sweatshoplike factories" in Southeast Asia (WASHINGTON TIMES, 10/13). SEE YA IN THE FUNNY PAGES: Gary Trudeau has made Nike the subject of his DOONESBURY strip this week, while alerting readers of this weekend's rallies (THE DAILY).