NBA D-League Could Add A Few More Teams ESPN Set To Cancel "The Sports Reporters" Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors Schefter Steps Down From Pac Pro Football Role Van Pelt, King Discuss Evolution Of "SportsCenter" 76ers Rising In Merch Sales, Home Attendance Nationals Deny Payroll-Spring Training Connection Warriors Hold Lavish Arena Groundbreaking
SBD/15/Sponsorships Advertising Marketing
Published October 15, 1997
USA TODAY's Doug Smith profiles 13-year-old Australian tennis player Todd Reid. Several companies, including Qantas, KFC, adidas and Head, have signed him to endorsement deals worth $350,000. Reid's agent, Pete Colbert, says adidas and Nike "also are preparing competing clothing endorsement pacts that he expects will be worth $1 million to Reid" (USA TODAY, 10/15).....In MEDIAWEEK, Langdon Brockinton reports that Nike has signed a deal with the NBA Canada for commercial time on TSN games this season. Also, Dexter Shoes, a maker of bowling footwear, has inked a deal with The Marquee Group to buy ad time on six PBA events airing on ESPN this fall. The Marquee Group is handling the PBA's TV, marketing and sponsorship sales (MEDIAWEEK, 10/13)....MD-based Shirt Xplosion has produced 1,200 "No Limit Soldiers" shirts featuring the Broncos' running backs. The shirts will be available in Denver and at Mile High Stadium starting November 2 (ROCKY MOUNTAIN NEWS, 10/14).