Silver Optimistic About New Bucks' Arena Roberts Challenges Silver As She Settles In Finebaum Hosting Call-In Show During Iron Bowl USOC Extends Nike Deal Through '20 2014 Reader Survey: NBA App Review: Cavaliers For iPhone Cowboys-Giants Rating Lower On NBC Patriots' Nike Shoe Goes On Sale Monday Bucks' Edens Outlines Downtown Arena Vision ESPN May Sell Video Subs For Cricket Tourney
SBD/15/Sponsorships Advertising Marketing
Published October 15, 1997
USA TODAY's Doug Smith profiles 13-year-old Australian tennis player Todd Reid. Several companies, including Qantas, KFC, adidas and Head, have signed him to endorsement deals worth $350,000. Reid's agent, Pete Colbert, says adidas and Nike "also are preparing competing clothing endorsement pacts that he expects will be worth $1 million to Reid" (USA TODAY, 10/15).....In MEDIAWEEK, Langdon Brockinton reports that Nike has signed a deal with the NBA Canada for commercial time on TSN games this season. Also, Dexter Shoes, a maker of bowling footwear, has inked a deal with The Marquee Group to buy ad time on six PBA events airing on ESPN this fall. The Marquee Group is handling the PBA's TV, marketing and sponsorship sales (MEDIAWEEK, 10/13)....MD-based Shirt Xplosion has produced 1,200 "No Limit Soldiers" shirts featuring the Broncos' running backs. The shirts will be available in Denver and at Mile High Stadium starting November 2 (ROCKY MOUNTAIN NEWS, 10/14).