UFC Fighters Satisfied With Reebok Gear Reebok Important For Future UFC TV Isiah Thomas' Liberty Ownership Bid Suspended WNBA Committee Still Reviewing Isiah Isiah Thomas Expected Backlash Over Hiring WNBA Could Reject Isiah Ownership Stake WNBPA To Keep Close Eye On Thomas Dolan Hires Isiah Thomas To Oversee Liberty Adidas' Net Profits Rise In Q1 Cablevision Offering Cord-Cutting Package
SBD/15/Sponsorships Advertising Marketing
DOS LOBOS: REEBOK & LADY FOOT LOCKER UNVEIL NEW WOMEN'S SHOE
Published October 15, 1997
Reebok has introduced "The Lobo," its first signature shoe for a female basketball player. The new shoe, designed for Liberty F Rebecca Lobo, will be available exclusively at all Lady Foot Locker stores nationwide. "The Lobo" will be promoted through November 2, 1997, in a 30-second TV spot airing nationally on MTV and BET. The spot, created and produced by Bates USA, is titled "City," and features Lobo wearing her new shoe in different spots throughout New York City (Reebok). The shoe will retail for $85 (THE DAILY).