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DOS LOBOS: REEBOK & LADY FOOT LOCKER UNVEIL NEW WOMEN'S SHOE
Published October 15, 1997
Reebok has introduced "The Lobo," its first signature
shoe for a female basketball player. The new shoe, designed
for Liberty F Rebecca Lobo, will be available exclusively at
all Lady Foot Locker stores nationwide. "The Lobo" will be
promoted through November 2, 1997, in a 30-second TV spot
airing nationally on MTV and BET. The spot, created and
produced by Bates USA, is titled "City," and features Lobo
wearing her new shoe in different spots throughout New York
City (Reebok). The shoe will retail for $85 (THE DAILY).
