SBD/15/Sponsorships Advertising Marketing

DOS LOBOS: REEBOK & LADY FOOT LOCKER UNVEIL NEW WOMEN'S SHOE

          Reebok has introduced "The Lobo," its first signature
     shoe for a female basketball player.  The new shoe, designed 
     for Liberty F Rebecca Lobo, will be available exclusively at
     all Lady Foot Locker stores nationwide.  "The Lobo" will be
     promoted through November 2, 1997, in a 30-second TV spot
     airing nationally on MTV and BET.  The spot, created and
     produced by Bates USA, is titled "City," and features Lobo
     wearing her new shoe in different spots throughout New York
     City (Reebok).  The shoe will retail for $85 (THE DAILY).

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