Weekend Plans With Philippe Dube Company Sues Reebok Subsidiary Over Hockey Bag Reebok Launches "Live With Fire" Campaign Reebok Unveils "Rampage" Jackson Ad Campaign UFC Won't Let Jackson Wear Reebok In Cage Reebok Switches Ad Duties Back To DDB Wall Parts With Reebok, Dons Adidas Nike Profit Shrinks 18% From Umbro, Cole Haan Losses CCM Focuses On Youth Hockey Marketing Reebok Lays Off 150 Employees Worldwide
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
DOS LOBOS: REEBOK & LADY FOOT LOCKER UNVEIL NEW WOMEN'S SHOE
Published October 15, 1997
Reebok has introduced "The Lobo," its first signature shoe for a female basketball player. The new shoe, designed for Liberty F Rebecca Lobo, will be available exclusively at all Lady Foot Locker stores nationwide. "The Lobo" will be promoted through November 2, 1997, in a 30-second TV spot airing nationally on MTV and BET. The spot, created and produced by Bates USA, is titled "City," and features Lobo wearing her new shoe in different spots throughout New York City (Reebok). The shoe will retail for $85 (THE DAILY).