Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Knicks' James Dolan Puts Knicks On Backburner Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys?
SBD/15/Sponsorships Advertising Marketing
DOS LOBOS: REEBOK & LADY FOOT LOCKER UNVEIL NEW WOMEN'S SHOE
Published October 15, 1997
Reebok has introduced "The Lobo," its first signature shoe for a female basketball player. The new shoe, designed for Liberty F Rebecca Lobo, will be available exclusively at all Lady Foot Locker stores nationwide. "The Lobo" will be promoted through November 2, 1997, in a 30-second TV spot airing nationally on MTV and BET. The spot, created and produced by Bates USA, is titled "City," and features Lobo wearing her new shoe in different spots throughout New York City (Reebok). The shoe will retail for $85 (THE DAILY).