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SBD/15/Sponsorships Advertising Marketing
AGENCY NEWS: CELTICS TO GET PUMPED UP OVER NEW CAMPAIGN
Published October 15, 1997
MA-based Ingalls Advertising has been named the marketing agency for the Celtics. The agency will incorporate the tagline "Get pumped" into its ad campaign for the '97-98 season (ADWEEK, 10/13 issue). OTHER NEWS: NBC Sports has named Fallon McElligott Berlin, NY, to advertise and promote its coverage of the 2000-2008 Olympics Games. Terms were not disclosed (N.Y. TIMES, 10/15)....Fox Sports named Cliff Freeman & Partners, NY, to handle advertising for its NHL broadcasts. Spike DDB will continue to handle advertising for NHL games on Fox Sports Net (N.Y. TIMES, 10/14)....Nike has "expanded" its relationship with the J. Walter Thompson Co. by naming that agency's Shanghai and Hong Kong offices to handle creative duties in five Asian nations outside of Japan (N.Y. TIMES, 10/14)....MacGregor Golf Co. has hired NC-based Howard, Merrell & Partners to handle its "estimated" $10-$15M account (N.Y. TIMES, 10/13)....CT-based Strike Ten Entertainment has retained Kaleidoscope Sports and Entertainment to provide marketing and TV production services for the Ladies Pro Bowlers Tour (Strike Ten).