AGENCY NEWS: CELTICS TO GET PUMPED UP OVER NEW CAMPAIGN

          MA-based Ingalls Advertising has been named the
     marketing agency for the Celtics.  The agency will
     incorporate the tagline "Get pumped" into its ad campaign
     for the '97-98 season (ADWEEK, 10/13 issue).
          OTHER NEWS: NBC Sports has named Fallon McElligott
     Berlin, NY, to advertise and promote its coverage of the
     2000-2008 Olympics Games.  Terms were not disclosed (N.Y.
     TIMES, 10/15)....Fox Sports named Cliff Freeman & Partners,
     NY, to handle advertising for its NHL broadcasts.  Spike DDB
     will continue to handle advertising for NHL games on Fox
     Sports Net (N.Y. TIMES, 10/14)....Nike has "expanded" its
     relationship with the J. Walter Thompson Co. by naming that
     agency's Shanghai and Hong Kong offices to handle creative
     duties in five Asian nations outside of Japan (N.Y. TIMES,
     10/14)....MacGregor Golf Co. has hired NC-based Howard,
     Merrell & Partners to handle its "estimated" $10-$15M
     account (N.Y. TIMES, 10/13)....CT-based Strike Ten
     Entertainment has retained Kaleidoscope Sports and
     Entertainment to provide marketing and TV production
     services for the Ladies Pro Bowlers Tour (Strike Ten).