SBD/15/Sponsorships Advertising Marketing

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  • AGENCY NEWS: CELTICS TO GET PUMPED UP OVER NEW CAMPAIGN

              MA-based Ingalls Advertising has been named the
         marketing agency for the Celtics.  The agency will
         incorporate the tagline "Get pumped" into its ad campaign
         for the '97-98 season (ADWEEK, 10/13 issue).
              OTHER NEWS: NBC Sports has named Fallon McElligott
         Berlin, NY, to advertise and promote its coverage of the
         2000-2008 Olympics Games.  Terms were not disclosed (N.Y.
         TIMES, 10/15)....Fox Sports named Cliff Freeman & Partners,
         NY, to handle advertising for its NHL broadcasts.  Spike DDB
         will continue to handle advertising for NHL games on Fox
         Sports Net (N.Y. TIMES, 10/14)....Nike has "expanded" its
         relationship with the J. Walter Thompson Co. by naming that
         agency's Shanghai and Hong Kong offices to handle creative
         duties in five Asian nations outside of Japan (N.Y. TIMES,
         10/14)....MacGregor Golf Co. has hired NC-based Howard,
         Merrell & Partners to handle its "estimated" $10-$15M
         account (N.Y. TIMES, 10/13)....CT-based Strike Ten
         Entertainment has retained Kaleidoscope Sports and
         Entertainment to provide marketing and TV production
         services for the Ladies Pro Bowlers Tour (Strike Ten). 
    
    

    Print | Tags: Boston Celtics, NBC, News Corp./Fox, NHL, Nike
  • ARE MO VAUGHN AND FLEET BANK SAILING IN SAME DIRECTION?

              In Boston, Will McDonough reported that Red Sox 1B Mo
         Vaughn "may be bounced soon" by Fleet as a spokesperson
         because he "hasn't been making public appearances for the
         company the way it thought he would" (BOSTON GLOBE, 10/11).
              OTHER DEALS: MLS Wizard Mark Chung has extended his
         endorsement agreement with adidas through a multi-year
         contract extension (adidas)....CA-based Int'l Creative
         Management has signed Olympic Ice Dancer Oksana "Pasha"
         Grishuk for all off-ice activities, and will seek work for
         Grishuk in motion pictures, TV, publishing, commercials and
         endorsements.  ICM also announced the signing of Pam
         Shriver, who will be represented by ICM's Jill Smoller for
         off-court, broadcasting and corporate appearances (ICM).
    
    

    Print | Tags: Boston Red Sox, MLS, Washington Nationals
  • DOS LOBOS: REEBOK & LADY FOOT LOCKER UNVEIL NEW WOMEN'S SHOE

              Reebok has introduced "The Lobo," its first signature
         shoe for a female basketball player.  The new shoe, designed 
         for Liberty F Rebecca Lobo, will be available exclusively at
         all Lady Foot Locker stores nationwide.  "The Lobo" will be
         promoted through November 2, 1997, in a 30-second TV spot
         airing nationally on MTV and BET.  The spot, created and
         produced by Bates USA, is titled "City," and features Lobo
         wearing her new shoe in different spots throughout New York
         City (Reebok).  The shoe will retail for $85 (THE DAILY).
    
    

    Print | Tags: Cablevision, Foot Locker/Venator Group, New York Liberty, Reebok
  • FOX/MARMENT GROUP OFFER POLLING CHALLENGE TO ESPN/CHILTON

              Fox Sports and CT-based The Marment Group (TMG) have
         announced the creation of a year-round tracking poll to
         monitor the sports business marketplace including fan
         interests, sponsorships, promotions, advertising and
         merchandising.  The Fox Sports/TMG Poll will be a
         comprehensive weekly sports poll tracking interests,
         attitudes, TV viewing, Internet usage, brand loyalty,
         product consumption, propensity to purchase and sponsorship
         awareness.  The survey will also help corporations evaluate
         their return on investment in sports and will aid rights
         holders in determining the value of their properties.  TMG
         has conducted research work for the USOC, NFL Enterprises
         and Microsoft, among others.  TMG's Chris Passarell and
         Tracey Schoenadel are contacts for the new service
         (Fox/TMG).  The Fox Sports/TMG Poll "will compete against"
         the ESPN/Chilton Sports Poll, a research tool frequently
         cited by the media (AD AGE DAILY, 10/15).
    
    

    Print | Tags: ESPN, Microsoft, News Corp./Fox, NFL, USOC, Walt Disney
  • MARKETPLACE ROUND-UP

              USA TODAY's Doug Smith profiles 13-year-old Australian
         tennis player Todd Reid.  Several companies, including
         Qantas, KFC, adidas and Head, have signed him to endorsement
         deals worth $350,000.  Reid's agent, Pete Colbert, says
         adidas and Nike "also are preparing competing clothing
         endorsement pacts that he expects will be worth $1 million
         to Reid" (USA TODAY, 10/15).....In MEDIAWEEK, Langdon
         Brockinton reports that Nike has signed a deal with the NBA
         Canada for commercial time on TSN games this season.  Also,
         Dexter Shoes, a maker of bowling footwear, has inked a deal
         with The Marquee Group to buy ad time on six PBA events
         airing on ESPN this fall.  The Marquee Group is handling the
         PBA's TV, marketing and sponsorship sales (MEDIAWEEK,
         10/13)....MD-based Shirt Xplosion has produced 1,200 "No
         Limit Soldiers" shirts featuring the Broncos' running backs. 
         The shirts will be available in Denver and at Mile High
         Stadium starting November 2 (ROCKY MOUNTAIN NEWS, 10/14). 
    
    

    Print | Tags: Denver Broncos, ESPN, NBA, Nike, PBA, Walt Disney, Washington Nationals
  • NIKE TO ASSIST VIETNAMESE WOMEN; DOONESBURY BACK IN PICTURE

              Nike has signed a three-year commitment to fund a
         microenterprise program in Vietnam that will provide
         financial aid to under-capitalized women looking to start
         their own small businesses.  Nike's program will process
         loans from any female residents of the Vietnamese villages
         of Trung An and Tan Thanh Tay.  Applicants are not required
         to be employed by Nike.  Each recipient will receive a
         business loan of $85, to be repaid within six months.  Nike
         is providing $25,000 for the launch, and expects almost 300
         women to receive loans in the inaugural year (Nike).
              CAN'T SHAKE IT: In Washington, Timothy Burn examined
         Nike's PR troubles regarding overseas working conditions and
         wrote that "though the negative media attention has so far
         had little affect on Nike sales, company officials are
         concerned that its global image could be permanently
         tarnished."  Nike's Vada Manager: "The concern is that if
         you allow these erroneous charges to go unchallenged it
         could hurt business.  Our corporate image is our greatest
         strength."  On Saturday, "several rights groups plan to
         stage simultaneous rallies in several cities around the
         world to protest" Nike's association with "sweatshoplike
         factories" in Southeast Asia (WASHINGTON TIMES, 10/13).
              SEE YA IN THE FUNNY PAGES: Gary Trudeau has made Nike
         the subject of his DOONESBURY strip this week, while
         alerting readers of this weekend's rallies (THE DAILY).
    
    

    Print | Tags: FC Dallas, Nike
  • OFF THE LINKS: OFFICE DEPOT TO SPONSOR LPGA PRO-AM EVENT

              FL-based Executive Sports Int'l (ESI) introduced Office
         Depot as the new title sponsor of its LPGA pro-am event, 
         January 21-24, in West Palm Beach, FL.  ESI, which owns the
         tournament, has signed Office Depot to a five-year deal
         (ESI).  Office Depot will replace Diet Dr Pepper, which
         chose not renew its one-year deal after the tournament's
         inaugural year (Randall Mell, SUN-SENTINEL, 10/15).
              HOLIDAY RATE: In MEDIAWEEK, Langdon Brockinton reports
         that the "asking price" for sponsorship of CBS' proposed
         Christmas Day special, "Tiger and Friends," is "between"
         $700,000 and $800,000....In other news, sources tell
         Brockinton that MasterCard will advertise on CBS' coverage
         of the '98 and '99 PGA Championship (MEDIAWEEK, 10/13). 
              NOTES: GOLFWEEK's Lynn Henning writes that with Phil
         Mickelson's endorsement contracts with Yonex and Titleist
         set to expire, the "Mickelson Sweepstakes" have become
         "something less than the megabucks event anticipated even
         six months ago."  Henning notes that Mickelson and his
         agency, Cornerstone Sports, "have dropped their earlier
         goals of seeking money in the [Tiger] Woods range -- $25
         million-plus for five years, clubs and balls -- and are now
         facing a deal that may be as low as half that" (GOLFWEEK,
         10/11 issue)....In Hawaii, the Waialae Country Club will
         host a PGA Tour tournament starting in '99 with Sony Corp.
         of Hawaii as the title sponsor.  United Airlines decided not
         to continue as the title sponsor when the PGA Tour sought a
         $2M tournament purse (GOLFWEEK, 10/11)....Tiger Woods is the
         latest Nike athlete to have his image painted on the side of
         a building in downtown Portland, OR (N.Y. TIMES, 10/15). 
    
    

    Print | Tags: CBS, Dr Pepper/7UP, Acushnet, LPGA, MasterCard, Nike, PGA Tour, Viacom
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