SBD/14/Sports Media


          CABLE DEAL: In MI, MSO Media One reached a deal with
     Fox Sports Net, allowing its 400,000+ Detroit-area customers
     to receive the network.  Media One was among the only cable
     systems in MI without a deal with Fox (DETROIT NEWS, 10/11).
          BOOKS: In Sunday's N.Y. TIMES Book Review, Bruce McCall
     reviewed "The Franchise: A History of Sports Illustrated
     Magazine."  McCall: "'The Franchise' has a little something
     for almost everybody. ... The aspiring journalist will get
     fair early warning on the value of growing a thick skin. 
     The S.I. fan will learn everything that he or she ever
     wanted to know about the magazine" (N.Y. TIMES, 10/12).
          RIDERS ON THE STORM: MSNBC's Keith Olbermann will co-
     host NBC's World Series pregame shows starting this weekend
     and will join Hannah Storm in the studio (Mult., 10/13).
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