SBD/14/Sponsorships Advertising Marketing

SHAQ, EVER THE LOYALIST, TAPES OVER SWOOSH ON LAKERS SHIRTS

          As Nike has the Lakers uniform designation this year,
     Shaquille O'Neal "taped over the swoosh on his shooting
     shirt, a practice he intends to continue all season,"
     according to an AP report in the HARTFORD COURANT.  O'Neal,
     who endorsers Reebok: "I'm not going to sit here and fight
     with the league. ... Nike doesn't pay me to wear the swoosh. 
     I'm loyal to my other companies" (HARTFORD COURANT, 10/12).
          
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Related Topics:

Los Angeles Lakers, Nike, Reebok

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