Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Lakers Are Most Profitable Team In NBA Yonex Looks To Sign Tennis Player Nick Kyrgios Oklahoma Unveils Alternate Football Uniforms Robredo, Venus Among Wimbledon's Best Dressed Nike Sees Q4 Profit Rise 5% Based On Soccer Nike Unveils Mike Trout Signature Cleat Brands Active Around World Cup Despite Protests
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
SHAQ, EVER THE LOYALIST, TAPES OVER SWOOSH ON LAKERS SHIRTS
Published October 14, 1997
As Nike has the Lakers uniform designation this year, Shaquille O'Neal "taped over the swoosh on his shooting shirt, a practice he intends to continue all season," according to an AP report in the HARTFORD COURANT. O'Neal, who endorsers Reebok: "I'm not going to sit here and fight with the league. ... Nike doesn't pay me to wear the swoosh. I'm loyal to my other companies" (HARTFORD COURANT, 10/12).