SBD/14/Sponsorships Advertising Marketing

FUNNY HOW THE KNIGHT MOVES: LOGO ATHLETIC TO LAND IU COACH?

          Logo Athletic "is on the verge of inking" IN Univ.
     Coach Bobby Knight to a four-year "low to mid six-figure per
     year" deal, according to Terry Lefton of BRANDWEEK.  Under
     the "pending deal," Knight will move from Starter, which he
     has worn the past four years, to Logo Athletic.  Logo
     Athletic is expected to use Knight for appearances and in TV
     ads with other top endorsers, including Troy Aikman, but
     "probably not before next fall" (BRANDWEEK, 10/13 issue). 
          MUNCHIES: BRANDWEEK's Lefton also reports that Nabisco
     has signed a five-year, $10M sponsorship deal with the NCAA,
     making it the "official snack food for NCAA Championships."
     Nabisco receives cookie and salty snack food exclusivity, a
     media presence and participation in Host Communications' new
     NCAA Final Four Fan Fest (BRANDWEEK, 10/13 issue)....Though
     "eschewing an NFL re-up this year," Frito-Lay will use Super
     Bowl XXXII for a $10M intro of Lay's Deli Style chips, part
     of the company's $60M-plus "ad warchest" for three new chip
     launches through '98 (BRANDWEEK, 10/13 issue).

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Related Topics:

Nabisco, NCAA, NFL, PepsiCo

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