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SBD/14/Sponsorships Advertising Marketing
FUNNY HOW THE KNIGHT MOVES: LOGO ATHLETIC TO LAND IU COACH?
Published October 14, 1997
Logo Athletic "is on the verge of inking" IN Univ. Coach Bobby Knight to a four-year "low to mid six-figure per year" deal, according to Terry Lefton of BRANDWEEK. Under the "pending deal," Knight will move from Starter, which he has worn the past four years, to Logo Athletic. Logo Athletic is expected to use Knight for appearances and in TV ads with other top endorsers, including Troy Aikman, but "probably not before next fall" (BRANDWEEK, 10/13 issue). MUNCHIES: BRANDWEEK's Lefton also reports that Nabisco has signed a five-year, $10M sponsorship deal with the NCAA, making it the "official snack food for NCAA Championships." Nabisco receives cookie and salty snack food exclusivity, a media presence and participation in Host Communications' new NCAA Final Four Fan Fest (BRANDWEEK, 10/13 issue)....Though "eschewing an NFL re-up this year," Frito-Lay will use Super Bowl XXXII for a $10M intro of Lay's Deli Style chips, part of the company's $60M-plus "ad warchest" for three new chip launches through '98 (BRANDWEEK, 10/13 issue).