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LOGO ATHLETIC AMONG THOSE HELPING OILERS FIGHT MEMPHIS BLUES
Published October 14, 1997
Memphis-based Guardsmark Inc. has purchased 5,000 tickets to the Oilers' November 9 game against the Giants, and Logo Athletic has "committed" to buy 1,000 tickets to each of the Oilers' five remaining home games, according to John Glennon of the Memphis COMMERCIAL APPEAL. Guardsmark will be the title sponsor of the Giants game and the Oilers "will promote the company throughout the game," while Logo Athletic will be a sponsor for the Oilers-Steelers game on December 21. Oilers Exec VP/Marketing Don MacLachlan said the plan is for the companies to redistribute a majority of the tickets to community youths. MacLachlan: "It will be great public relations for them." The Oilers drew just 17,071 for their win over the Bengals on Sunday, and "have sold" 19,246 tickets for this weekend's game against the Redskins (Memphis COMMERCIAL APPEAL, 10/14). On Sunday, Oilers Owner Bud Adams said that he "expects to see bigger crowds" in Memphis towards the end of the season and that he will "consider changing the team's nickname prior" to the '98 season. Adams: "We've finally got our marketing plan in place. ... We didn't have the best draws (for the first three home games)." As for the name change, Adams said, "I want to see some polls, some focus studies and see what they really want down here" (Memphis COMMERCIAL APPEAL, 10/13).