SBD/14/Franchises

LOGO ATHLETIC AMONG THOSE HELPING OILERS FIGHT MEMPHIS BLUES

          Memphis-based Guardsmark Inc. has purchased 5,000
     tickets to the Oilers' November 9 game against the Giants,
     and Logo Athletic has "committed" to buy 1,000 tickets to
     each of the Oilers' five remaining home games, according to
     John Glennon of the Memphis COMMERCIAL APPEAL.  Guardsmark
     will be the title sponsor of the Giants game and the Oilers
     "will promote the company throughout the game," while Logo
     Athletic will be a sponsor for the Oilers-Steelers game on
     December 21.  Oilers Exec VP/Marketing Don MacLachlan said
     the plan is for the companies to redistribute a majority of
     the tickets to community youths.  MacLachlan: "It will be
     great public relations for them."  The Oilers drew just
     17,071 for their win over the Bengals on Sunday, and "have
     sold" 19,246 tickets for this weekend's game against the
     Redskins (Memphis COMMERCIAL APPEAL, 10/14).  On Sunday,
     Oilers Owner Bud Adams said that he "expects to see bigger
     crowds" in Memphis towards the end of the season and that he
     will "consider changing the team's nickname prior" to the
     '98 season.  Adams: "We've finally got our marketing plan in
     place. ... We didn't have the best draws (for the first
     three home games)."  As for the name change, Adams said, "I
     want to see some polls, some focus studies and see what they
     really want down here" (Memphis COMMERCIAL APPEAL, 10/13).

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