SBD/10/Sports Media

RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

          The following lists ratings from last weekend's network
     sporting events.  All times are EDT.  NOTE: NBC had the NFL
     doubleheader.  Numbers are from the networks (THE DAILY).

EVENT
DATE NET TIME RAT/SHR
AL Division Series: SEA-BAL
10/04
FOX
4:30-7:00pm
5.0/13
AL Division Series: NYY-CLE
10/04
NBC
7:30-11:00pm
5.6/11
NCAA Football: MIAMI-FL ST.
10/04
ABC
12:00-3:30pm
2.4/9
NCAA Football: OSU-IA/TX A&M-COL
10/04
ABC
3:30-7:00pm
4.7/13
"College Football Today"
10/04
CBS
3:00-3:30pm
0.9/3
NCAA Football: GT-BC/MISS-TENN
10/04
CBS
3:30-7:00pm
2.3/6
AL Division Series: NYY-CLE
10/05
FOX
7:30-12:00am
8.2/14
"Fox NFL Sunday"
10/05
FOX
12:00-1:00pm
4.1/13
"NFL on Fox" (Regional)
10/05
FOX
1:00-7:00pm
12.5/32
"NFL on NBC Pre-game"
10/05
NBC
12:00-1:00pm
2.8/9
"NFL on NBC" Game One
10/05
NBC
1:00-4:00pm
5.8/15
"NFL on NBC" Game Two
10/05
NBC
1:00-4:00pm
9.5/22
MORE NEWS: Fox's coverage last night of the ALCS Game Two earned a 9.6 overnight rating/16 share (THE DAILY). Fox's broadcast of Game One of the ALCS scored a final national rating of 8.9/15, a 1% increase over Fox's NLCS Game One in '96, and 14% higher than NBC's '96 ALCS Game One (Fox Sports)....USA TODAY's Rudy Martzke notes that college football ratings are "[s]lumping," with CBS down 14%, ABC off 13%, ESPN down 13% and NBC down 34% (USA TODAY, 10/10). PIRATES HOOK VIEWERS: Fox Sports Pittsburgh saw a 51% ratings increase over '96 for its '97 Pirates telecasts, posting a 5.6 average, up from a 3.7 in '96 (FSP).
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