In addition to Topps Trading Cards and Reebok/Just For
Feet offering NFL fans the chance to vote players to the Pro
Bowl, for the fourth year in a row, AOL's Team NFL site will
also provide voting for Pro Bowl selections (NFL)....Under
his deal with BIG Entertainment to develop children's books
and action figures, Magic Johnson "will not write the books
but will have a hand in the overall creation and theme of
the books." His name on the books will be used as "Magic
Johnson Presents..." or "Magic Johnson's..." (N.Y. POST,
10/10)....Mongoose Bicycles, the No. 4 bicycle shop brand,
is rolling out its "Cross the Line" TV campaign, which runs
nationally starting October 27. USA TODAY's Sal Ruibal
calls it a "bold step" because TV "isn't cost-effective for
a niche such as $500-plus bikes" (USA TODAY, 10/10)....In
AZ, Bill Huffman profiles Nike's golf business and notes
that Tiger Woods' new Air Zoom TW signature shoe --
available in black, white, metallic and varsity red -- will
retail for $225 (ARIZONA REPUBLIC, 10/10)....U.S. alpine
skiing and slalom specialist Carrie Sheinberg has selected
Sue Rodin, of NY-based Stars & Strategies, Inc., as her
exclusive marketing agent (Stars & Strategies).
