NBC Wins Primetime With "TNF" Source: Fox Has Sold 90% Of Super Bowl Ad Space Jets Critics Turn To Woody Johnson Minn. Gov. Weighs In On U.S. Bank Stadium Dispute Michael Jordan Claims Big Legal Win In China Reebok Confirms Move Of HQ To Boston Reebok Unveils Shoe For Teenage Weightlifter Colts-Jets Gets 6.0 Overnight Rating For ESPN NFLPA Launches New Business Accelerator Les Moonves Defends NFL Ratings
SBD/10/Sponsorships Advertising Marketing
Published October 10, 1997
In addition to Topps Trading Cards and Reebok/Just For Feet offering NFL fans the chance to vote players to the Pro Bowl, for the fourth year in a row, AOL's Team NFL site will also provide voting for Pro Bowl selections (NFL)....Under his deal with BIG Entertainment to develop children's books and action figures, Magic Johnson "will not write the books but will have a hand in the overall creation and theme of the books." His name on the books will be used as "Magic Johnson Presents..." or "Magic Johnson's..." (N.Y. POST, 10/10)....Mongoose Bicycles, the No. 4 bicycle shop brand, is rolling out its "Cross the Line" TV campaign, which runs nationally starting October 27. USA TODAY's Sal Ruibal calls it a "bold step" because TV "isn't cost-effective for a niche such as $500-plus bikes" (USA TODAY, 10/10)....In AZ, Bill Huffman profiles Nike's golf business and notes that Tiger Woods' new Air Zoom TW signature shoe -- available in black, white, metallic and varsity red -- will retail for $225 (ARIZONA REPUBLIC, 10/10)....U.S. alpine skiing and slalom specialist Carrie Sheinberg has selected Sue Rodin, of NY-based Stars & Strategies, Inc., as her exclusive marketing agent (Stars & Strategies).