SBD/10/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          In addition to Topps Trading Cards and Reebok/Just For
     Feet offering NFL fans the chance to vote players to the Pro
     Bowl, for the fourth year in a row, AOL's Team NFL site will
     also provide voting for Pro Bowl selections (NFL)....Under
     his deal with BIG Entertainment to develop children's books
     and action figures, Magic Johnson "will not write the books
     but will have a hand in the overall creation and theme of
     the books."  His name on the books will be used as "Magic
     Johnson Presents..." or "Magic Johnson's..." (N.Y. POST,
     10/10)....Mongoose Bicycles, the No. 4 bicycle shop brand,
     is rolling out its "Cross the Line" TV campaign, which runs
     nationally starting October 27.  USA TODAY's Sal Ruibal
     calls it a "bold step" because TV "isn't cost-effective for
     a niche such as $500-plus bikes" (USA TODAY, 10/10)....In
     AZ, Bill Huffman profiles Nike's golf business and notes
     that Tiger Woods' new Air Zoom TW signature shoe --
     available in black, white, metallic and varsity red --  will
     retail for $225 (ARIZONA REPUBLIC, 10/10)....U.S. alpine
     skiing and slalom specialist Carrie Sheinberg has selected
     Sue Rodin, of NY-based Stars & Strategies, Inc., as her
     exclusive marketing agent (Stars & Strategies).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug