NFL Criticized For Suspending Rice Just Two Games Broncos Move Forward Without Bowlen Most Papers Using "Redskins" Despite Resistance NFL Panthers Rule Out Public Cash For Renovations Browns' Training Camp Tix Moving Fast Bears To Roll Out "Bear Down" Campaign Bowlen Resigning Control Of Broncos Bank Of America Stadium Expands Hosting Options ESPN Airing Special On Seahawks Training Camp Manziel Tops NFLPI's List Of Player Sales For Q1
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
Published October 10, 1997
In addition to Topps Trading Cards and Reebok/Just For Feet offering NFL fans the chance to vote players to the Pro Bowl, for the fourth year in a row, AOL's Team NFL site will also provide voting for Pro Bowl selections (NFL)....Under his deal with BIG Entertainment to develop children's books and action figures, Magic Johnson "will not write the books but will have a hand in the overall creation and theme of the books." His name on the books will be used as "Magic Johnson Presents..." or "Magic Johnson's..." (N.Y. POST, 10/10)....Mongoose Bicycles, the No. 4 bicycle shop brand, is rolling out its "Cross the Line" TV campaign, which runs nationally starting October 27. USA TODAY's Sal Ruibal calls it a "bold step" because TV "isn't cost-effective for a niche such as $500-plus bikes" (USA TODAY, 10/10)....In AZ, Bill Huffman profiles Nike's golf business and notes that Tiger Woods' new Air Zoom TW signature shoe -- available in black, white, metallic and varsity red -- will retail for $225 (ARIZONA REPUBLIC, 10/10)....U.S. alpine skiing and slalom specialist Carrie Sheinberg has selected Sue Rodin, of NY-based Stars & Strategies, Inc., as her exclusive marketing agent (Stars & Strategies).