SBD/10/Sponsorships Advertising Marketing

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  • COCA-COLA/NASCAR FIVE-YEAR DEAL REPORTEDLY WORTH $100M

              NASCAR and Coca-Cola officially announced a five-year
         marketing partnership which will make Coke the "Official
         Soft Drink" of NASCAR, beginning January 1.  As part of the
         deal, Coca-Cola plans special ads, in-store displays,
         packaging and promotions.  Coca-Cola will also extend its
         interactive sports-themed attractions -- such as Coca-Cola
         Olympic City and Coca-Cola Skyfield at Turner Field -- to
         NASCAR racing.  In addition, a touring, interactive Coca-
         Cola/NASCAR experience will be on display at festivals and
         NASCAR events throughout the U.S.  Along with media support,
         which covers TV, radio, print and the Web, Coca-Cola will
         also feature NASCAR in movie theaters as part of its pre-
         feature programming (NASCAR).  AD AGE reports that the deal
         is worth an "estimated" $100M (AD AGE, 10/10). Coca-Cola
         takes over the sponsorship from PepsiCo (THE DAILY).
              MC-NOTES: McDonald's will renew its funding of Bill
         Elliott Racing for multiple years.  McDonald's has been
         Elliott's primary sponsor since '95 (STAR-NEWS, 10/10). 
         ...InterZine's iRACE has launched a series this week on
         safety in auto racing titled "The Race For Safety" (iRACE).
    
    

    Print | Tags: Coca-Cola, McDonalds, NASCAR, PepsiCo
  • MARKETPLACE ROUND-UP

              In addition to Topps Trading Cards and Reebok/Just For
         Feet offering NFL fans the chance to vote players to the Pro
         Bowl, for the fourth year in a row, AOL's Team NFL site will
         also provide voting for Pro Bowl selections (NFL)....Under
         his deal with BIG Entertainment to develop children's books
         and action figures, Magic Johnson "will not write the books
         but will have a hand in the overall creation and theme of
         the books."  His name on the books will be used as "Magic
         Johnson Presents..." or "Magic Johnson's..." (N.Y. POST,
         10/10)....Mongoose Bicycles, the No. 4 bicycle shop brand,
         is rolling out its "Cross the Line" TV campaign, which runs
         nationally starting October 27.  USA TODAY's Sal Ruibal
         calls it a "bold step" because TV "isn't cost-effective for
         a niche such as $500-plus bikes" (USA TODAY, 10/10)....In
         AZ, Bill Huffman profiles Nike's golf business and notes
         that Tiger Woods' new Air Zoom TW signature shoe --
         available in black, white, metallic and varsity red --  will
         retail for $225 (ARIZONA REPUBLIC, 10/10)....U.S. alpine
         skiing and slalom specialist Carrie Sheinberg has selected
         Sue Rodin, of NY-based Stars & Strategies, Inc., as her
         exclusive marketing agent (Stars & Strategies).
    
    

    Print | Tags: Dallas Stars, NFL, Nike, Orlando Magic, RDV Sports, Reebok, Southwest Sports Group, Time Warner
  • PANTHERS PROVIDE AN EXERCISE IN FOOTBALL AND FINE WINE

              NC-based Vinnovative Imports has teamed with NFL
         Panthers President Mark Richardson to create Catalyst, the
         official wine of Ericsson Stadium, according to a report of
         the Myrtle Beach SUN NEWS.  Catalyst, a South African wine
         featuring both Merlot and Chardonnay, will be available at
         local NC grocery stores through mid-November.  After that,
         the wine will be available only to patrons on the club level
         and in the suites of the Stadium.  The Catalyst label
         features Panthers colors and a photo of Ericsson Stadium. 
         Vinnovative Imports Owner Peter Clinton said the wine
         "enhances the trend-setting reputation (Ericsson Stadium)
         has already earned" (Myrtle Beach SUN NEWS, 10/9).
    
    
    

    Print | Tags: NFL
  • SKI FEDERATION SPINS WEB CONTROL ON ITSY, BITSY SPYDER SUITS

              Spyder's "cool" downhill suits, worn by ski racers
         including Hilary Lindh and Picabo Street, have been
         "declared illegal" by the Int'l Ski Federation (FIS),
         according to Wina Sturgeon of the SALT LAKE TRIBUNE.  The
         "problem" is Spyder's high-tech fabric, called "Speedwyre,"
         which is designed to provide superior aerodynamics.  The FIS
         says the suits are "unfair, since the technology isn't
         available to everyone."  Any racer using a Spyder suit at an
         FIS event, including World Cup and Olympic competition, will
         be disqualified.  Sturgeon adds that critics of the ruling
         "claim that competing manufacturers who don't have the
         technology forced the FIS decision," and that racers who use
         the Spyder suits "are peeved" (SALT LAKE TRIBUNE, 10/9).
    
    

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