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SIGNS OF THE TIME: SEIKO INKS $30M OLYMPIC SPONSORSHIP
Published October 10, 1997
Seiko Corp. has reached an agreement with the SLOC and the USOC for a sponsorship and licensing partnership covering the next five years leading up to and including the 2002 Olympic Winter Games (Seiko). In UT, Mike Gorrell reports the deal is "expected to be worth more than" $30M. In addition, the company has agreed to leave equipment and scoreboards permanently at a number of Olympic venues and will give a Seiko watch to every volunteer during the Games. Seiko won the sponsorship over Swiss Timing, a.k.a. Swatch. Seiko will hold exclusive U.S. rights to market watches and clocks bearing either the SLOC or USOC insignias once the Nagano Games are completed (SALT LAKE TRIBUNE, 10/10). UT GOV SAYS LEAVITT BE: UT Gov. Mike Leavitt "asked Utahns on Thursday to forget" SLOC's "problems of recent months and to recommit themselves to supporting the" 2002 Games. Leavitt then went to SLOC's board and "urged its members to 'pull together, reunite' and to provide the leadership needed to bring the state's citizens back into the Olympic fold" (SALT LAKE TRIBUNE, 10/10).