SBD/10/Olympics

Print All
  • SIGNS OF THE TIME: SEIKO INKS $30M OLYMPIC SPONSORSHIP

              Seiko Corp. has reached an agreement with the SLOC and
         the USOC for a sponsorship and licensing partnership
         covering the next five years leading up to and including the
         2002 Olympic Winter Games (Seiko).  In UT, Mike Gorrell
         reports the deal is "expected to be worth more than" $30M. 
         In addition, the company has agreed to leave equipment and
         scoreboards permanently at a number of Olympic venues and
         will give a Seiko watch to every volunteer during the Games. 
         Seiko won the sponsorship over Swiss Timing, a.k.a. Swatch. 
         Seiko will hold exclusive U.S. rights to market watches and
         clocks bearing either the SLOC or USOC insignias once the
         Nagano Games are completed (SALT LAKE TRIBUNE, 10/10).
              UT GOV SAYS LEAVITT BE: UT Gov. Mike Leavitt "asked
         Utahns on Thursday to forget" SLOC's "problems of recent
         months and to recommit themselves to supporting the" 2002
         Games. Leavitt then went to SLOC's board and "urged its
         members to 'pull together, reunite' and to provide the
         leadership needed to bring the state's citizens back into
         the Olympic fold" (SALT LAKE TRIBUNE, 10/10).
    
    

    Print | Tags: Olympics, SLOC, USOC
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug