SBD/1/Sports Media

OVERNIGHT RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

          The following lists overnight ratings from last
     weekend's network sporting events.  All times are ET.  "MLB
     on Fox" games were NYY-DET; CHC-STL; LA-COL; and SD-SF.  The
     numbers were gathered from the networks (THE DAILY).

EVENT
DATE
NET
TIME
RAT/SHR
NCAA Football (regional games)
9/27
ABC
12:00-3:30pm
4.4/12
NCAA Football: ND-MICH
9/27
ABC
3:30-7:00pm
5.6/14
NCAA Football: WVA-MIA/FLA-KEN
9/27
CBS
3:30-7:00pm
2.3/6
"MLB on Fox" (regional games)
9/27
FOX
1:00-4:00pm
2.9/8
Golf's Ryder Cup
9/27
NBC
12:00-6:00pm
4.3/12
"Fox NFL Sunday" pregame show
9/28
FOX
12:00-1:00pm
4.9/14
"NFL on Fox" Game One
9/28
FOX
1:00-4:00pm
12.3/29
"NFL on Fox" Game Two
9/28
FOX
4:00-7:00pm
15.8/32
Golf's Ryder Cup
9/28
NBC
8am-12:15pm
3.9/13
"NFL on NBC" pregame show
9/28
NBC
12:15-1:00pm
3.3/9
"NFL on NBC" (regional game)
9/28
NBC
1:00-7:00pm
11.5/26
RATINGS NOTES: ABC's "MNF" 49ers-Panthers game earned a 14.2 rating, leaving "MNF" with a 15.0 overall rating, off 17% (Rudy Martzke, USA TODAY, 10/1)....In Houston, the Oilers-Steelers on KPRC-NBC earned a 7.8/17, while on KRIV- Fox, the Packers-Lions earned a 10.4/23 and the Cowboys- Bears earned a 17.2/34. Oilers-Steelers received a 4.3 in Memphis and an 8.3 in Nashville (HOUSTON CHRONICLE, 9/30). RYDER CUP: USA Network's Friday coverage of the Ryder Cup earned a 1.6, its highest Ryder Cup rating since it started covering the event in '89 (USA). NBC's Sunday ratings were down 13% from '95 (USA TODAY, 9/30). DOLLARS TO MAKE YOU HOLLER: USA TODAY's Rudy Martzke quotes TWI Senior VP Barry Frank as saying, "Fox is pushing hard for a prime-time NBA package," which could be a Monday or Thursday night game. Frank "has sought a similar package for UPN." Meanwhile, Frank, Pilson Communications President Neal Pilson and Marquee Group Exec VP/Dir Mike Trager agree that NFL negotiations, to begin November 1, will result in "at least" a 50% increase over the existing four-year, $4.4B contract overall (USA TODAY, 10/1).
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