SBD/1/Sports Media

MLB ONLINE NEWS: YANKEES' JETER A MAN AMONG CYBER-BOYS

          MLB: Yankees SS Derek Jeter is the "runaway leader" in
     terms of popularity on MLBPA's bigleaguers.com.  Chris Dahl,
     editor of bigleaguers.com: "I don't have the exact number,
     but he's the easy winner.  He's very popular, as evidenced
     by his E-mail and people calling up his page."  Each player
     has his own page on the site (HARTFORD COURANT, 10/1).
     ...Seattle-based Medius Interactive produces the Web sites
     for three of the eight playoff teams -- the Yankees, Braves
     and Mariners (Medius Interactive)....CA-based Exodus Comm.
     produces the Giants' Web site at SFGIANTS.com (Exodus).
          
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