Nike Files Flurry Of Tech Patent Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Adidas, Under Armour Inch Closer To Nike Westbrook Being Groomed By Jordan Brand Ronaldo Signs Lifetime Deal With Nike Nike's Boston Effort Heavy On Celts' Thomas Bryant Picks "Day of Death" Theme For Shoe Launch McEnroe Unhappy With Lack Of Nike Tennis Spots McIlroy: No Timeline On New Equipment Provider
SBD/1/Sponsorships Advertising Marketing
UNC STUDENTS KICKING UP THEIR HEELS OVER NIKE APPAREL DEAL
Published October 1, 1997
Nike "wars are heating up to a sweat" at the Univ. of NC Chapel Hill where one student group is "decrying Nike's alleged labor abuses in Southeast Asian factories," while another, calling itself "Support the Swoosh," is preparing a campaign to promote Nike, according to Jane Stancill of the Raleigh NEWS & OBSERVER. The dispute is "all part of the fallout" from UNC's recent 5-year, $7.1M, contract with Nike. The deal has become a "hot topic on campus, where students are debating the 'corporatization'" of UNC and Nike's "treatment of workers in Southeast Asia." In addition to "plastering" fliers on campus, Anti-Nike students are passing out petitions calling for UNC Chancellor Michael Hooker to set up a committee to look at the ethics of corporate contracts, and are organizing a letter-writing campaign to Nike CEO Phil Knight. Members of "Support the Swoosh" said they are looking to enlist UNC athletes to help them in supporting Nike (N&O, 10/1). URBAN DECAY? In an SGB cover-story, Andy Bernstein examines Nike's inner-city popularity and writes that "trend watchers say that the most influential sphere of the urban market is slowly losing its Nike appetite," as Nike has "become too big, too mainstream, and misfired too many times on styling and design" (SGB, 9/22 issue). MOTHER, DO YOU THINK NIKE'S GOOD ENOUGH? Nike and Patagonia are the only two companies in the sporting goods industry honored in Working Mother magazine's 12th annual survey of best companies for working mothers. Nike made the list for the third time, the first in two years (Nike).