SBD/1/Sponsorships Advertising Marketing

SHOOTING FOR THAT MIKE HARGROVE LOOK? GO RETRO WITH STARTER

          Players and coaches of the eight MLB playoff teams will
     be wearing the new Authentic Diamond Collection "Classic"
     Jacket from Starter, reminiscent of the first jackets the
     company ever made.  The Starter "Classic" will be available
     at retail beginning October 1, for each postseason team, and
     November 1, for all non-playoff teams (Starter).  In SGB,
     Andy Bernstein reports that Starter introduced a similar
     satin Yankees jacket during the playoffs last year, but
     "struggled with deliveries."  But Starter CEO David
     Beckerman "vowed" it won't happen again (SGB, 9/22 issue).

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Related Topics:

MLB, New York Yankees, YankeeNets

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