Hope Solo Re-Emerges In Nike Marketing UGA's New Nike Deal Worth $40.8M Adidas, Nike Bid On Michigan Apparel Deal Obama To Speak On Trade At Nike HQ Wake Forest Unveils Nike-Designed Football Uniforms Adidas' Net Profits Rise In Q1 49ers Go With Black For New Alternate Uniform U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Companies Vie For Hockey World Cup Jerseys
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SBD/1/Sponsorships Advertising Marketing
Published October 1, 1997
AD AGE lists the 200 U.S leaders in ad spending, with Nike at #51, with $356.4M in '96 U.S. ad spending, and Reebok at #96, spending $170M (AD AGE, 9/29 issue).... According to the AP, a "last-minute deal was being hammered out" in the $12M "Jerry Maguire" lawsuit filed by Reebok against Sony. Attorneys announced "nearly all issues had been resolved" in the dispute (AP/BOSTON GLOBE, 10/1). NOTES: CA-based Qualcomm signed Tony Gwynn as a spokesperson. He will appear at industry trade shows and be a corporate ad spokesperon (Qualcomm)....ANC Sports Enterprises, LLC has signed a multi-year agreement with the ABL to serve as the exclusive provider of courtside signage for the '97-98 season. ANC will provide 40-feet of its Space & Time signage modules for all regular season and post-season games involving the nine ABL teams (ANC Sports).