Nike Signs Mariota To Endorsement Deal Reebok Rolling Out New Fitness Campaign Bright Nike Apparel Turns Heads At Aussie Open Nike Breaks Out Bright Colors At Aussie Open Univ. Of Florida Extends Nike Deal Through '24 UFC's Conor McGregor Inks Deal With Reebok Nike's Coin Toss Ad Goes Viral On Twitter Reebok Stands Behind Jones After Positive Test Nike Unveils Uniforms For CFP Championship Knight Exerts Influence On Oregon Athletics
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
Published October 1, 1997
AD AGE lists the 200 U.S leaders in ad spending, with Nike at #51, with $356.4M in '96 U.S. ad spending, and Reebok at #96, spending $170M (AD AGE, 9/29 issue).... According to the AP, a "last-minute deal was being hammered out" in the $12M "Jerry Maguire" lawsuit filed by Reebok against Sony. Attorneys announced "nearly all issues had been resolved" in the dispute (AP/BOSTON GLOBE, 10/1). NOTES: CA-based Qualcomm signed Tony Gwynn as a spokesperson. He will appear at industry trade shows and be a corporate ad spokesperon (Qualcomm)....ANC Sports Enterprises, LLC has signed a multi-year agreement with the ABL to serve as the exclusive provider of courtside signage for the '97-98 season. ANC will provide 40-feet of its Space & Time signage modules for all regular season and post-season games involving the nine ABL teams (ANC Sports).