Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe UFC Fighters Satisfied With Reebok Gear Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Reebok Important For Future UFC TV
SBD/1/Sponsorships Advertising Marketing
Published October 1, 1997
AD AGE lists the 200 U.S leaders in ad spending, with Nike at #51, with $356.4M in '96 U.S. ad spending, and Reebok at #96, spending $170M (AD AGE, 9/29 issue).... According to the AP, a "last-minute deal was being hammered out" in the $12M "Jerry Maguire" lawsuit filed by Reebok against Sony. Attorneys announced "nearly all issues had been resolved" in the dispute (AP/BOSTON GLOBE, 10/1). NOTES: CA-based Qualcomm signed Tony Gwynn as a spokesperson. He will appear at industry trade shows and be a corporate ad spokesperon (Qualcomm)....ANC Sports Enterprises, LLC has signed a multi-year agreement with the ABL to serve as the exclusive provider of courtside signage for the '97-98 season. ANC will provide 40-feet of its Space & Time signage modules for all regular season and post-season games involving the nine ABL teams (ANC Sports).