Nike Forecasts Growth In Sale Of Women's Apparel Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Converse Suing Over Chuck Taylor Copycats Nike Sees 3D Printing As Innovative Tool Adidas Makes Waves With Shoe Hires Nike Golf President Cindy Davis Steps Down Adidas Struggling In U.S. Market Nike Leaving Snowboarding, Freeskiing Industry Nike Revenue Up In Q1
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SBD/1/Sponsorships Advertising Marketing
Published October 1, 1997
AD AGE lists the 200 U.S leaders in ad spending, with Nike at #51, with $356.4M in '96 U.S. ad spending, and Reebok at #96, spending $170M (AD AGE, 9/29 issue).... According to the AP, a "last-minute deal was being hammered out" in the $12M "Jerry Maguire" lawsuit filed by Reebok against Sony. Attorneys announced "nearly all issues had been resolved" in the dispute (AP/BOSTON GLOBE, 10/1). NOTES: CA-based Qualcomm signed Tony Gwynn as a spokesperson. He will appear at industry trade shows and be a corporate ad spokesperon (Qualcomm)....ANC Sports Enterprises, LLC has signed a multi-year agreement with the ABL to serve as the exclusive provider of courtside signage for the '97-98 season. ANC will provide 40-feet of its Space & Time signage modules for all regular season and post-season games involving the nine ABL teams (ANC Sports).