SBD/1/Sponsorships Advertising Marketing


          AD AGE lists the 200 U.S leaders in ad spending, with
     Nike at #51, with $356.4M in '96 U.S. ad spending, and
     Reebok at #96, spending $170M (AD AGE, 9/29 issue)....
     According to the AP, a "last-minute deal was being hammered
     out" in the $12M "Jerry Maguire" lawsuit filed by Reebok
     against Sony.  Attorneys announced "nearly all issues had
     been resolved" in the dispute (AP/BOSTON GLOBE, 10/1). 
          NOTES: CA-based Qualcomm signed Tony Gwynn as a
     spokesperson.  He will appear at industry trade shows and be
     a corporate ad spokesperon (Qualcomm)....ANC Sports
     Enterprises, LLC has signed a multi-year agreement with the
     ABL to serve as the exclusive provider of courtside signage
     for the '97-98 season.  ANC will provide 40-feet of its
     Space & Time signage modules for all regular season and
     post-season games involving the nine ABL teams (ANC Sports).
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Nike, Reebok

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