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SBD/1/Sponsorships Advertising Marketing
Published October 1, 1997
AD AGE lists the 200 U.S leaders in ad spending, with Nike at #51, with $356.4M in '96 U.S. ad spending, and Reebok at #96, spending $170M (AD AGE, 9/29 issue).... According to the AP, a "last-minute deal was being hammered out" in the $12M "Jerry Maguire" lawsuit filed by Reebok against Sony. Attorneys announced "nearly all issues had been resolved" in the dispute (AP/BOSTON GLOBE, 10/1). NOTES: CA-based Qualcomm signed Tony Gwynn as a spokesperson. He will appear at industry trade shows and be a corporate ad spokesperon (Qualcomm)....ANC Sports Enterprises, LLC has signed a multi-year agreement with the ABL to serve as the exclusive provider of courtside signage for the '97-98 season. ANC will provide 40-feet of its Space & Time signage modules for all regular season and post-season games involving the nine ABL teams (ANC Sports).