Could Nike Golf Apparel Presence Increase? Portland To Host Phil Knight Invitational Tourney Oregon-Nebraska Highlights Nike-Adidas Battle Color Rush Uniform Posts Generate $4.14M Nike, NFL Unveil Color Rush Uniforms For All 32 Teams Nike Signs Jason Day To Clothing, Hat Deal Nike Could Get Michigan Player Data With Contract Can Steph Curry Really Sell Product? Nike's Neon U.S. Open Outfits Too Much? New Nike Ad Calls Serena "Greatest Athlete Ever"
SBD/1/Sponsorships Advertising Marketing
Published October 1, 1997
AD AGE lists the 200 U.S leaders in ad spending, with Nike at #51, with $356.4M in '96 U.S. ad spending, and Reebok at #96, spending $170M (AD AGE, 9/29 issue).... According to the AP, a "last-minute deal was being hammered out" in the $12M "Jerry Maguire" lawsuit filed by Reebok against Sony. Attorneys announced "nearly all issues had been resolved" in the dispute (AP/BOSTON GLOBE, 10/1). NOTES: CA-based Qualcomm signed Tony Gwynn as a spokesperson. He will appear at industry trade shows and be a corporate ad spokesperon (Qualcomm)....ANC Sports Enterprises, LLC has signed a multi-year agreement with the ABL to serve as the exclusive provider of courtside signage for the '97-98 season. ANC will provide 40-feet of its Space & Time signage modules for all regular season and post-season games involving the nine ABL teams (ANC Sports).