SBD/1/Sponsorships Advertising Marketing

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  • CHRIS WEBBER PUMPED UP ABOUT NEW GOLD GYM PARTNERSHIP

              Chris Webber announced plans to construct a new state-
         of-the-art Gold's Gym fitness facility in Greenbelt, MD. 
         Scheduled to open in January '98, "Gold's Gym by Chris
         Webber" will be co-owned by Webber along with Gold's Metro
         DC franchise principals Kirk and John Galiani (Gold's Gym). 
         In Washington, Beth Berselli reports that the 17,000-square
         foot facility will cost between $1-1.5M to build.  Webber's
         agent, Fallasha Erwin, said that Webber will own "a little
         more than" 50% of the gym (WASHINGTON POST, 10/1).  
    
    

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  • MAMA MIA! RICK PITINO A MARKETING DARLING IN THE NORTH END?

              The marketing of Rick Pitino is examined by Joan
         Vennochi of the BOSTON GLOBE.  While the Celtics "can't
         obligate Pitino to promote anything on their behalf," the
         two sides have a "gentleman's agreement to avoid conflicting
         sponsorship deals."  Pitino's contract gives him the right
         to negotiate his own deals, which, he says, he'll decide
         upon "on a case-by-case basis."  Vennochi writes that the
         Celtics have "built their ticket sales promotion around
         Pitino," and that Citizens Financial Group, expected to take
         over the Celtics' banking business, has also "negotiated for
         the right to market Pitino along with the team."  A deal
         with Citizens is "expected later this week."  While Pitino
         gave 40 to 50 speeches at the Univ. of KY, he now "expects
         to give fewer -- 'probably less than 15' -- because of the
         demands of the NBA schedule" (BOSTON GLOBE, 10/1).
    
    

    Print | Tags: Boston Celtics, NBA
  • MARKETPLACE ROUND-UP

              AD AGE lists the 200 U.S leaders in ad spending, with
         Nike at #51, with $356.4M in '96 U.S. ad spending, and
         Reebok at #96, spending $170M (AD AGE, 9/29 issue)....
         According to the AP, a "last-minute deal was being hammered
         out" in the $12M "Jerry Maguire" lawsuit filed by Reebok
         against Sony.  Attorneys announced "nearly all issues had
         been resolved" in the dispute (AP/BOSTON GLOBE, 10/1). 
              NOTES: CA-based Qualcomm signed Tony Gwynn as a
         spokesperson.  He will appear at industry trade shows and be
         a corporate ad spokesperon (Qualcomm)....ANC Sports
         Enterprises, LLC has signed a multi-year agreement with the
         ABL to serve as the exclusive provider of courtside signage
         for the '97-98 season.  ANC will provide 40-feet of its
         Space & Time signage modules for all regular season and
         post-season games involving the nine ABL teams (ANC Sports).
         
    

    Print | Tags: Nike, Reebok
  • SGB NEWS & NOTES: MIXED REVIEWS FROM LICENSED RETAILERS

              A survey of leading licensed product retailers revealed
         a "mixed bag" for the '97 back-to-school season, according
         to SGB's Andy Bernstein.  Some retailers reported "modest
         gains, led by NFL and MLB jerseys," while others said the
         overall business "was off."  But retailers who "jumped on
         the jersey market reported strong results," as NFL jersey
         sales have "gotten a boost from the new" Broncos design,
         which is outselling the Packers at Footaction.  Meanwhile,
         the previous top seller, the Cowboys, "continue to trend
         down," although several retailers reported that Cowboy sales
         were "better than anticipated."  Bernstein adds that the
         "trend toward local teams and local markets for all leagues
         remains as strong as ever," but that "the emergence of the
         Packers as a true national team has clearly helped the
         business, as has broader distribution from Nike, which took
         over the Packers sideline rights this year" (SGB, 9/22).    
              MLS: Bernstein also adds that MLS "did not experience
         the sales explosion it was hoping for" in its second season,
         but that most retailers said "they're still optimistic ...
         especially in team markets."  Sportmart Licensed Buyer
         Donald Goldblatt said the L.A. area "had the strongest MLS
         sales for the chain."  Footaction "also experienced its
         best" return in Southern CA, compared to "weak results
         throughout most of the chain."  JCPenney's Danny Williams
         called MLS "regular business, nothing extraordinary," but
         Bernstein notes that the chain has made "the largest
         commitments of any retailer for next season" (SGB, 9/22). 
    
    

    Print | Tags: Dallas Cowboys, Denver Broncos, Green Bay Packers, MLB, MLS, NFL, Nike
  • SHOOTING FOR THAT MIKE HARGROVE LOOK? GO RETRO WITH STARTER

              Players and coaches of the eight MLB playoff teams will
         be wearing the new Authentic Diamond Collection "Classic"
         Jacket from Starter, reminiscent of the first jackets the
         company ever made.  The Starter "Classic" will be available
         at retail beginning October 1, for each postseason team, and
         November 1, for all non-playoff teams (Starter).  In SGB,
         Andy Bernstein reports that Starter introduced a similar
         satin Yankees jacket during the playoffs last year, but
         "struggled with deliveries."  But Starter CEO David
         Beckerman "vowed" it won't happen again (SGB, 9/22 issue).
    
    

    Print | Tags: MLB, New York Yankees, YankeeNets
  • UNC STUDENTS KICKING UP THEIR HEELS OVER NIKE APPAREL DEAL

              Nike "wars are heating up to a sweat" at the Univ. of
         NC Chapel Hill where one student group is "decrying Nike's
         alleged labor abuses in Southeast Asian factories," while
         another, calling itself "Support the Swoosh," is preparing a
         campaign to promote Nike, according to Jane Stancill of the
         Raleigh NEWS & OBSERVER.  The dispute is "all part of the
         fallout" from UNC's recent 5-year, $7.1M, contract with
         Nike.  The deal has become a "hot topic on campus, where
         students are debating the 'corporatization'" of UNC and
         Nike's "treatment of workers in Southeast Asia."  In
         addition to "plastering" fliers on campus, Anti-Nike
         students are passing out petitions calling for UNC
         Chancellor Michael Hooker to set up a committee to look at
         the ethics of corporate contracts, and are organizing a
         letter-writing campaign to Nike CEO Phil Knight.  Members of
         "Support the Swoosh" said they are looking to enlist UNC
         athletes to help them in supporting Nike (N&O, 10/1).
              URBAN DECAY? In an SGB cover-story, Andy Bernstein
         examines Nike's inner-city popularity and writes that "trend
         watchers say that the most influential sphere of the urban
         market is slowly losing its Nike appetite," as Nike has
         "become too big, too mainstream, and misfired too many times
         on styling and design" (SGB, 9/22 issue).
              MOTHER, DO YOU THINK NIKE'S GOOD ENOUGH?  Nike and
         Patagonia are the only two companies in the sporting goods
         industry honored in Working Mother magazine's 12th annual
         survey of best companies for working mothers.  Nike made the
         list for the third time, the first in two years (Nike).
    
    

    Print | Tags: Nike
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