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NHL NEWS & NOTES: SENATORS AND OILERS SEEING STRONG SALES
Published October 1, 1997
The leasing of their 100th suite puts the Senators more than 25 leased boxes ahead of last year's total, according to Don Brennan of the OTTAWA SUN. The team has also sold 9,400 season-tickets, which is up almost 1,300 from the '96- 97 season. Senators CEO Roy Mlakar: "We are happy with the direction our season tickets are heading. The team is on pace for an approximate 25% increase from last season, which has to be one of the highest increases in the league." The team "had hoped" to hit 10,000 season-ticket sales before the start of the season to "be on pace to next season have the 12,000 season ticket holders they deem needed" to keep them competitive (OTTAWA SUN, 9/30). MORE FROM OTTAWA: In selling 100 suites in '97, the team brought in C$2.16M more in sales than in '96. The team is aiming for 120 suites sold/leased per game. In terms of advertising at the Corel Centre, the team has sold out all rinkboards and is currently installing additional rotational boards to fit client demands (THE DAILY). OILERS: In Edmonton, Terry Jones reports that the first five games of the season for the NHL Oilers "are looking like sellouts. And there will be more, many more, where that came from." The Oilers will start the season with 13,303 season tickets. Team VP Doug Piper: "We are now virtually sold out of the Oilers inventory ... board signs, the ice advertising and the scoreboard. If we're not 100[%], we're certainly at 95[%]" (EDMONTON SUN, 10/1).