The leasing of their 100th suite puts the Senators more
     than 25 leased boxes ahead of last year's total, according
     to Don Brennan of the OTTAWA SUN.  The team has also sold
     9,400 season-tickets, which is up almost 1,300 from the '96-
     97 season.  Senators CEO Roy Mlakar: "We are happy with the
     direction our season tickets are heading.  The team is on
     pace for an approximate 25% increase from last season, which
     has to be one of the highest increases in the league."  The
     team "had hoped" to hit 10,000 season-ticket sales before
     the start of the season to "be on pace to next season have
     the 12,000 season ticket holders they deem needed" to keep
     them competitive (OTTAWA SUN, 9/30).  
          MORE FROM OTTAWA: In selling 100 suites in '97, the
     team brought in C$2.16M more in sales than in '96.  The team
     is aiming for 120 suites sold/leased per game.  In terms of
     advertising at the Corel Centre, the team has sold out all
     rinkboards and is currently installing additional rotational
     boards to fit client demands (THE DAILY).
          OILERS: In Edmonton, Terry Jones reports that the first
     five games of the season for the NHL Oilers "are looking
     like sellouts.  And there will be more, many more, where
     that came from."  The Oilers will start the season with
     13,303 season tickets.  Team VP Doug Piper: "We are now
     virtually sold out of the Oilers inventory ... board signs,
     the ice advertising and the scoreboard.  If we're not
     100[%], we're certainly at 95[%]" (EDMONTON SUN, 10/1). 

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