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MEDIAWEEK REPORTS NOKIA/ABC CLOSE TO COLLEGE FOOTBALL DEAL
Published September 30, 1997
ABC and Finland-based telecom company Nokia "are closing in on the first major sponsorship deal for the network's new College Football Championship Series," set to start in January '99, according to Langdon Brockinton of MEDIAWEEK. The deal, "said to be worth" $40M over four years, would allow Nokia to retain its title sponsorship of the Sugar Bowl and would also get commercial time on ABC's three other major games in the series -- the Rose, Orange and Fiesta Bowls -- as well as spots on ABC and ESPN's other bowl game telecasts (MEDIAWEEK, 9/29 issue).