ESPN Sees Bump For Week 14 "MNF" Tennis/Comcast Dispute Could Go To Supreme Court WWE Net Expected To Launch In '14 Verizon Looks To Expand Mobile Sports Content App Review: Yahoo Sports For iPhone Media Notes Week 14 NFL Overnight Ratings SEC Championship Leads CFB Overnights ESPN Unveils New Details On SEC Network Hershiser Leaving ESPN For Dodgers RSN
MEDIAWEEK REPORTS NOKIA/ABC CLOSE TO COLLEGE FOOTBALL DEAL
Published September 30, 1997
ABC and Finland-based telecom company Nokia "are closing in on the first major sponsorship deal for the network's new College Football Championship Series," set to start in January '99, according to Langdon Brockinton of MEDIAWEEK. The deal, "said to be worth" $40M over four years, would allow Nokia to retain its title sponsorship of the Sugar Bowl and would also get commercial time on ABC's three other major games in the series -- the Rose, Orange and Fiesta Bowls -- as well as spots on ABC and ESPN's other bowl game telecasts (MEDIAWEEK, 9/29 issue).