Cubs-Pirates Sets TBS Wild Card Record Mendoza Likely To Keep Prominent ESPN Role MLB Regular-Season Audience Rises Rangers-Blackhawks Rating Strong For NBCSN Simmons Still Looking For Outlet For Columns Astros-Yankees Overnight Strong For ESPN Si, Wired Embark On Five-Month Football Project Golf Channel To Use Oly Logo During Presidents Cup "MNF" Sees Overnight Ratings Increase White Sox' Harrelson Cutting Back Schedule
MEDIAWEEK REPORTS NOKIA/ABC CLOSE TO COLLEGE FOOTBALL DEAL
Published September 30, 1997
ABC and Finland-based telecom company Nokia "are closing in on the first major sponsorship deal for the network's new College Football Championship Series," set to start in January '99, according to Langdon Brockinton of MEDIAWEEK. The deal, "said to be worth" $40M over four years, would allow Nokia to retain its title sponsorship of the Sugar Bowl and would also get commercial time on ABC's three other major games in the series -- the Rose, Orange and Fiesta Bowls -- as well as spots on ABC and ESPN's other bowl game telecasts (MEDIAWEEK, 9/29 issue).