SBD/30/Sports Media

MEDIAWEEK REPORTS NOKIA/ABC CLOSE TO COLLEGE FOOTBALL DEAL

          ABC and Finland-based telecom company Nokia "are
     closing in on the first major sponsorship deal for the
     network's new College Football Championship Series," set to
     start in January '99, according to Langdon Brockinton of
     MEDIAWEEK.  The deal, "said to be worth" $40M over four
     years, would allow Nokia to retain its title sponsorship of
     the Sugar Bowl and would also get commercial time on ABC's
     three other major games in the series -- the Rose, Orange
     and Fiesta Bowls -- as well as spots on ABC and ESPN's other
     bowl game telecasts (MEDIAWEEK, 9/29 issue).

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