SBD/30/Sports Media

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              TNT airs "Before They Were Pros" tonight at 8:00pm ET. 
         The 90-minute show from TNT & NFL Films features the careers
         of NFL players, Brett Favre, Marcus Allen, John Elway, Wayne
         Chrebet and Troy Aikman (TNT).  In N.Y., David Bianculli
         gives the program two stars, noting, "Some stories are every
         bit as inspirational as intended.  In particular, those of
         Allen ... and Chrebet" (N.Y. DAILY NEWS, 9/30).
              GENERAL: B&C reports that ESPN Internet Ventures will
         soon use its GameTracker technology to track NFL games on
         ESPN SportsZone.  No official word on when the service will
         kick off, but "expect to see it debut" when ESPN takes over
         the Sunday night NFL game next month (BROADCASTING & CABLE,
         9/29 issue)....The "Fabulous Sports Babe" has been dropped
         be all-sports WEEI-AM in Boston (BOSTON GLOBE, 9/30).

    Print | Tags: ESPN, NFL, Media, Turner Sports, Walt Disney

              ABC and Finland-based telecom company Nokia "are
         closing in on the first major sponsorship deal for the
         network's new College Football Championship Series," set to
         start in January '99, according to Langdon Brockinton of
         MEDIAWEEK.  The deal, "said to be worth" $40M over four
         years, would allow Nokia to retain its title sponsorship of
         the Sugar Bowl and would also get commercial time on ABC's
         three other major games in the series -- the Rose, Orange
         and Fiesta Bowls -- as well as spots on ABC and ESPN's other
         bowl game telecasts (MEDIAWEEK, 9/29 issue).

    Print | Tags: ABC, ESPN, Media, Walt Disney

              MLB's postseason begins today at 1:00pm ET with the
         Astros-Braves on ESPN, which will be followed by the Giants-
         Marlins at 4:00pm ET.  ESPN will broadcast the same two
         games, at the same times, tomorrow.  Fox will telecast the
         Indians-Yankees tonight at 8:00pm ET, while NBC makes its
         postseason debut Wednesday night for Game One of the
         Orioles-Mariners series.  Fox will also telecast Game Two of
         the Indians-Yankees series on Thursday, while ESPN has Game
         Two of the Orioles-Mariners beginning at 4:00pm ET (MLB). 
         The most postseason games ESPN could show is 12 (ESPN).
              CLICK AND HIT: MLB, MSNBC and NBC Sports have joined to
         create the official Web site of the MLB postseason at www.  The site will provide daily postseason
         coverage, pre- and post-game audio coverage of all press
         conferences, video highlights after each game and chat
         sessions with MLB players and NBC Sports broadcasters.  In
         addition, a player, not yet announced, will host a live, in-
         game cybercast from each World Series game (MLB).
              MLB NOTES: In Miami, Barry Jackson writes the "only
         negative" of the postseason TV format is the "starting time
         of some games will put us to sleep."  He notes that Game
         Four of the Marlins-Giants series will start at 11:00pm ET
         on Saturday.  Jackson adds that "as usual," Fox and ESPN
         will superimpose the score, inning and count "most of the
         time," but that NBC won't "because of concerns it might hurt
         ratings" (MIAMI HERALD, 9/30)....A cable TV movie based on
         the life of Joe Torre, "Joe Torre: Curveballs Along The
         Way," will premiere on Showtime on October 17, on "the eve
         of the World Series" (USA TODAY, 9/30). 

    Print | Tags: Atlanta Braves, Baltimore Orioles, Cleveland Indians, ESPN, Miami Marlins, Houston Astros, MLB, NBC, New York Yankees, Seattle Mariners, Showtime, Media, Walt Disney
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