SBD/30/Sponsorships Advertising Marketing

MLB NEWS & NOTES: INDIANS FORCED TO DRINK IT UP

          The Indians drank a product made by PepsiCo's AllSport
     this season and displayed their jugs in the dugouts at
     Jacobs Field, according to Sheldon Ocker of the AKRON BEACON
     JOURNAL.  But since Gatorade is an official MLB postseason
     sponsor, its logo will be seen in "every dugout" during
     postseason play.  Ocker adds that Gatorade will also provide
     each team with cups and towels (AKRON BEACON JOURNAL, 9/30).
          CHAN HO! The marketing of Dodgers P Chan Ho Park was
     examined by Jay Greene of the ORANGE COUNTY REGISTER.  Park
     "solidified his status as South Korea's greatest endorser
     last month" when he signed the country's "most lucrative
     marketing deal ever" with Tri Gem Computer Inc.'s Sambo
     computers for $895,000.  Park will earn $2.9M in
     endorsements this year -- "more than 10 times his salary."  
     Greene adds that Park "is so big in South Korea" that Nike
     will use him to market its new Air Franchise shoe, which
     Park debuted on the mound Sunday, and which are marketed by
     other athletes in the U.S. (ORANGE COUNTY REGISTER, 9/28).
          MLB NOTES: Yankees CF Bernie Williams will be the
     spokesperson for MLB International's Pitch, Hit and Run
     Program when it begins in Puerto Rico on November 1 (MLBI).
     ...MLBP and the MLBPA have teamed up with GA-based The Bibb
     Co. for a lineup of bedding coordinates featuring 30 MLB
     All-Stars.  Bibb will also introduce "Grand Slam," a new
     120-count montage of all MLB logos in addition to their line
     of individual team sheets and comforters (MLB).

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