Lucchino's Exit Leaves Uncertainty For Red Sox Nike Signs Shoe Deals With Towns, Russell ESPN Criticized For Call From Mets' Bleachers Red Sox' Lucchino Stepping Down Astros Raising Season-Ticket Prices For '16 Nike Preserves Converse's Original Look Blue Jays' Anthopoulos Praised For Bold Moves Fresno State Partnering With Nike For Redesign MLB Cardinals, FS Midwest Reach New Deal A's Reportedly Holding "Positive" Ballpark Talks
SBD/30/Sponsorships Advertising Marketing
MLB NEWS & NOTES: INDIANS FORCED TO DRINK IT UP
Published September 30, 1997
The Indians drank a product made by PepsiCo's AllSport this season and displayed their jugs in the dugouts at Jacobs Field, according to Sheldon Ocker of the AKRON BEACON JOURNAL. But since Gatorade is an official MLB postseason sponsor, its logo will be seen in "every dugout" during postseason play. Ocker adds that Gatorade will also provide each team with cups and towels (AKRON BEACON JOURNAL, 9/30). CHAN HO! The marketing of Dodgers P Chan Ho Park was examined by Jay Greene of the ORANGE COUNTY REGISTER. Park "solidified his status as South Korea's greatest endorser last month" when he signed the country's "most lucrative marketing deal ever" with Tri Gem Computer Inc.'s Sambo computers for $895,000. Park will earn $2.9M in endorsements this year -- "more than 10 times his salary." Greene adds that Park "is so big in South Korea" that Nike will use him to market its new Air Franchise shoe, which Park debuted on the mound Sunday, and which are marketed by other athletes in the U.S. (ORANGE COUNTY REGISTER, 9/28). MLB NOTES: Yankees CF Bernie Williams will be the spokesperson for MLB International's Pitch, Hit and Run Program when it begins in Puerto Rico on November 1 (MLBI). ...MLBP and the MLBPA have teamed up with GA-based The Bibb Co. for a lineup of bedding coordinates featuring 30 MLB All-Stars. Bibb will also introduce "Grand Slam," a new 120-count montage of all MLB logos in addition to their line of individual team sheets and comforters (MLB).