SBD/30/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP: HUSH, HUSH, KERRI INKS NEW DEAL

          Kerri Strug has signed as spokesperson for the ACE
     Brand of Elastic Health Supports, bandages and braces.  She
     will be featured in ACE Brand advertising and promotional
     programs, and will represent the company at events across
     the U.S. (ACE)....Champion Products and Creadis/HA-LO inked
     a joint deal which gives HA-LO exclusive rights to sell
     branded Champion apparel to the corporate promotional market
     in Canada (Champion)....Steiner Sports Memorabilia has
     signed a deal with the NHL for all autographed and
     unautographed collectibles (Steiner Sports)....PepsiCo
     announced that it has signed a deal with the England and
     Wales Cricket Board to become a global partner of the ICC
     Cricket World Cup.  Pepsi will become a main sponsor of the
     event, held in England in May and June '99, and receive use
     of the Cricket World Cup name and registered trademark in
     brand advertising and promotions, field board signage and
     presence and pouring rights at all stadiums (Pepsi).
          GENERAL: AD AGE's Bradley Johnson reports that Sara Lee
     "complains" that Ball Park Draft, a micro brew sold at
     Jacobs Field, "steps on its trademark for Ball Park Franks"
     (AD AGE, 9/29 issue)....Wilson Sporting Goods Co. announced
     that a NJ Federal Judge has ruled in a patent infringement
     case that 21 of Prince's performance tennis racquets
     infringed Wilson's Hammer patents (Wilson).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug