Predators Could Sell Out All Home Games "Hockey Night In Canada" Adds VR Broadcasts Fasel Calls NHL, Union Meetings Positive Bruins Criticized For Timing Of Julien Firing Connecticut Pols Try To Sell Islanders On Hartford Foley Doesn't Want Raiders In Las Vegas Streaming Set For Mets, N.Y. Area NHL Clubs Matthews Ranks Second In NHL Jersey Sales Barclays Center Reportedly Will Opt Out Of Isles Deal NHL All-Star Game A Success For Downtown L.A.
SBD/30/Sponsorships Advertising Marketing
MARKETPLACE ROUND-UP: HUSH, HUSH, KERRI INKS NEW DEAL
Published September 30, 1997
Kerri Strug has signed as spokesperson for the ACE Brand of Elastic Health Supports, bandages and braces. She will be featured in ACE Brand advertising and promotional programs, and will represent the company at events across the U.S. (ACE)....Champion Products and Creadis/HA-LO inked a joint deal which gives HA-LO exclusive rights to sell branded Champion apparel to the corporate promotional market in Canada (Champion)....Steiner Sports Memorabilia has signed a deal with the NHL for all autographed and unautographed collectibles (Steiner Sports)....PepsiCo announced that it has signed a deal with the England and Wales Cricket Board to become a global partner of the ICC Cricket World Cup. Pepsi will become a main sponsor of the event, held in England in May and June '99, and receive use of the Cricket World Cup name and registered trademark in brand advertising and promotions, field board signage and presence and pouring rights at all stadiums (Pepsi). GENERAL: AD AGE's Bradley Johnson reports that Sara Lee "complains" that Ball Park Draft, a micro brew sold at Jacobs Field, "steps on its trademark for Ball Park Franks" (AD AGE, 9/29 issue)....Wilson Sporting Goods Co. announced that a NJ Federal Judge has ruled in a patent infringement case that 21 of Prince's performance tennis racquets infringed Wilson's Hammer patents (Wilson).