Bettman Praises Shanahan's League Office Work Sources: Islanders Draw New Suitors Crosby Reclaims Top-Selling NHL Jersey Blues Ink Four Postseason Presenting Sponsors Production Dips For Some NHL Clubs Post-Olympics NHL Attendance Down 2% In '13-14 Shanahan Officially On As Leafs President Not All NHLers Like New Playoff Format Communication Gap With Caps GM, Agents? NHL Franchise Notes
Upcoming Conferences and Events
SBD/30/Sponsorships Advertising Marketing
MARKETPLACE ROUND-UP: HUSH, HUSH, KERRI INKS NEW DEAL
Published September 30, 1997
Kerri Strug has signed as spokesperson for the ACE Brand of Elastic Health Supports, bandages and braces. She will be featured in ACE Brand advertising and promotional programs, and will represent the company at events across the U.S. (ACE)....Champion Products and Creadis/HA-LO inked a joint deal which gives HA-LO exclusive rights to sell branded Champion apparel to the corporate promotional market in Canada (Champion)....Steiner Sports Memorabilia has signed a deal with the NHL for all autographed and unautographed collectibles (Steiner Sports)....PepsiCo announced that it has signed a deal with the England and Wales Cricket Board to become a global partner of the ICC Cricket World Cup. Pepsi will become a main sponsor of the event, held in England in May and June '99, and receive use of the Cricket World Cup name and registered trademark in brand advertising and promotions, field board signage and presence and pouring rights at all stadiums (Pepsi). GENERAL: AD AGE's Bradley Johnson reports that Sara Lee "complains" that Ball Park Draft, a micro brew sold at Jacobs Field, "steps on its trademark for Ball Park Franks" (AD AGE, 9/29 issue)....Wilson Sporting Goods Co. announced that a NJ Federal Judge has ruled in a patent infringement case that 21 of Prince's performance tennis racquets infringed Wilson's Hammer patents (Wilson).