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CBS SPORTS TO PRESENT TIGER GOLF SPECIAL WITH THE KID
Published September 29, 1997
CBS Sports is launching a "premiere sports event," "Tiger and Friends," an all-star golf outing pitting Tiger Woods against Ken Griffey Jr., Kevin Costner and Michael Jordan, slated to be televised Christmas Day, according to Terry Lefton of BRANDWEEK. The "stunt match" will be played in a format pitting the threesome against Woods. The winners get $300,000, the losers $100,000, all of which goes to charity. Lefton reports that TWI, the production arm of IMG, will produce and manage the event and is "selling ads, having done a time buy with CBS." Lefton: "Tiger's top endorsees are likely candidates for ads buys. Sources familiar with the show said AmEx is expected to sign on, and with its three premier endorsers on the links, Nike seems like a pretty safe bet as well. Titleist is also in discussions" (BRANDWEEK, 9/29 issue). BRAND EXTENSION: Lefton also reports that NJ-based ISI is "exploring" an expansion of a "100 Greatest Sport Moments" concept after a "profitable" run of its "New York's 100 Greatest" event for which it sold sponsorships and tables at the black-tie gala at MSG. Chicago, Boston and S.F. as are "possible future venues." ISI's Steve Rosner "is uncertain as to whether ISI would franchise or continue to run the event if it goes mobile" (BRANDWEEK, 9/29 issue).