ESPN Chilton asked avid college football fans to name
     the top perceived overall sponsors or advertisers of college
     football.  Interviews were conducted from September '96 to
     August '97.  There were 2663 respondents (THE DAILY).
     
     

  
 
    
 
      
1
    
    
Nike
    
 
      
36%
    
    
 
    
 
      
4
    
    
Anheuser-Busch
    
 
      
5%
    
  
  
 
    
 
      
2
    
    
Chevrolet
    
 
      
7%
    
    
 
      
5
    
    
Reebok
    
 
      
4%
    
  
  
 
    
 
      
3
    
    
Coca-Cola
    
 
      
6%
    
    
 
      
5
    
    
McDonald's
    
 
      
4%
    
  

        
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