WNBA's Laurel Richie Eye Expansion Teams WNBA Approves Shock's Move To Arlington WNBA Shock Announce Move To Dallas Shock Draw Big Crowd Amid Relocation Talk Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power WNBA's Richie Ready To Pursue Expansion Westbrook Releases Debut Signature Shoe Hackett: UM's Nike Pact Is Nation's Most Lucrative
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NIKE NOT PLAYING FAVORITES: COMPANY ANNOUNCES ABL MEDIA DEAL
Published September 26, 1997
The ABL and Nike have entered into a media partnership for the '97-98 season. Nike will feature two of its ABL athletes -- Dawn Staley of the Rage and Jennifer Rizzotti of the Blizzard -- in a TV ad campaign for girls and women who play basketball. Nike also plans to use the two ABL players in a print campaign during the upcoming season (ABL). In Hartford, Bruce Berlet reports that the 30-second spots will begin airing this winter during ABL broadcasts on BET and Fox Sports Net. Nike Business Manager for Women's Sports Marketing Sandi Bittler: "This agreement with the ABL means Nike can extend its support for women's basketball through advertising year-round" (HARTFORD COURANT, 9/26). Nike is also an official partner of the WNBA and signed a marketing deal with the league in February of '97 (THE DAILY).