SBD/26/Sponsorships Advertising Marketing

NIKE NOT PLAYING FAVORITES: COMPANY ANNOUNCES ABL MEDIA DEAL

          The ABL and Nike have entered into a media partnership
     for the '97-98 season.  Nike will feature two of its ABL
     athletes -- Dawn Staley of the Rage and Jennifer Rizzotti of
     the Blizzard -- in a TV ad campaign for girls and women who
     play basketball.  Nike also plans to use the two ABL players
     in a print campaign during the upcoming season (ABL).  In
     Hartford, Bruce Berlet reports that the 30-second spots will
     begin airing this winter during ABL broadcasts on BET and
     Fox Sports Net.  Nike Business Manager for Women's Sports
     Marketing Sandi Bittler: "This agreement with the ABL means
     Nike can extend its support for women's basketball through
     advertising year-round" (HARTFORD COURANT, 9/26).  Nike is
     also an official partner of the WNBA and signed a marketing
     deal with the league in February of '97 (THE DAILY).

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Related Topics:

News Corp./Fox, Nike, WNBA

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