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NIKE NOT PLAYING FAVORITES: COMPANY ANNOUNCES ABL MEDIA DEAL
Published September 26, 1997
The ABL and Nike have entered into a media partnership for the '97-98 season. Nike will feature two of its ABL athletes -- Dawn Staley of the Rage and Jennifer Rizzotti of the Blizzard -- in a TV ad campaign for girls and women who play basketball. Nike also plans to use the two ABL players in a print campaign during the upcoming season (ABL). In Hartford, Bruce Berlet reports that the 30-second spots will begin airing this winter during ABL broadcasts on BET and Fox Sports Net. Nike Business Manager for Women's Sports Marketing Sandi Bittler: "This agreement with the ABL means Nike can extend its support for women's basketball through advertising year-round" (HARTFORD COURANT, 9/26). Nike is also an official partner of the WNBA and signed a marketing deal with the league in February of '97 (THE DAILY).