SBD/26/Sponsorships Advertising Marketing

AVP SERVES UP ADDITIONAL LOCAL MARKETING PARTNERS

          The AVP has added two local marketing partners to sell
     sponsorships in designated cities along the Miller Lite/AVP
     Tour and it has renewed five partnerships for the coming
     season.  The two additions are ProServ for the '98 Atlanta
     Open and Riber Sports Marketing for the Cincinnati event. 
     Renewals were confirmed with Kemper Lesnick for the Chicago
     event, P.S. StarGames (Las Vegas), Buddy Mallet Productions
     (Corpus Christi), the Vail Valley Tourism and Convention
     Bureau (Vail) and the Sacramento Capitals (Sacramento).  The
     marketing partners are granted exclusive rights to sell
     local sponsorships in their market or territory (AVP).
 
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