Pitt Names Utah State's Barnes Next AD Pitt Hires Utah State's Barnes As AD Cablevision Offering Cord-Cutting Package Emmert Calls For End Of One-And-Done MLB National Viewership Off To Good Start Clemson Coach Critical Of Cost Of Attendance Disney Against New Verizon Bundle Plan Longhorns Exploring Int'l Brand Exposure Wichita State Promotes Sexton, Boatwright NBCU, Fox Oppose Verizon Skinny Bundle
Upcoming Conferences and Events
SWEET LIBERTY: EQUITABLE/AXA SIGN THREE-YEAR BOWL DEAL
Published September 25, 1997
The Equitable Companies Inc. and AXA have become the first-ever corporate title sponsor of the Liberty Bowl. This year's AXA/Equitable Liberty Bowl will be aired on ESPN on New Year's Eve. The game is played for the benefit of St. Jude Children's Hospital, and The Equitable Foundation - - the company's philanthropic organization -- has made an additional $100,000 commitment to St. Jude (Equitable). In Memphis, David Williams wrote that the sponsorship "is expected to add strength and stability to" the Liberty Bowl, whose "future appeared to be in doubt earlier this decade because of low ticket sales and lack of corporate title sponsorship" (Memphis COMMERCIAL APPEAL, 9/24).