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FIESTA BOWL HOPES TO TURN COPPER INTO SPONSORSHIP GOLD
Published September 24, 1997
In an "unprecedented move that both sides admit is a gamble," the Fiesta Bowl has reached a tentative agreement to acquire the Tucson-based Copper Bowl, according to Kent Somers of the ARIZONA REPUBLIC. Fiesta Bowl officials have signed a letter of intent and the two parties have until November 15 to reach a final agreement. During that time, officials will "determine the acquisition price" and ask for the approval of the NCAA. The two bowls "technically" will be owned by the AZ Sports Foundation, which has owned the Tempe-based Fiesta Bowl since in started in '71. No organization has ever owned and operated more than one bowl. Somers reports the bowls hope the deal is "attractive to corporations ... interested in sponsoring the Copper Bowl, as well as Fiesta Bowl events." Copper Bowl Board Member Howard Volin noted the "tremendous amount of marketing opportunities," including a plan to sell packages to include the Copper Bowl, the Fiesta Bowl and the Fiesta Bowl's basketball tournament (ARIZONA REPUBLIC, 9/24).