SBD/23/Sponsorships Advertising Marketing

PRO PLAYER TO SELL ITS "CONTEMPORARY" STYLES IN FOOT LOCKER

          Pro Player next week will launch "a regional ad effort
     with Foot Locker targeting the urban market," according to
     Jeff Jensen of ADVERTISING AGE.  The media plan "is
     consistent" with Pro Player's "strategy of spending where
     popular pro teams play," as the company is "setting itself
     apart" by marketing a "more contemporary style."  Jensen
     adds that Pro Player "eschews low-end pricing and retail
     outlets while supporting its retail accounts with exclusives
     and multiple styles of key products."  Pro Player President
     Doug Kelly said that event-oriented products, like the
     company's "Can the Tuna" T-shirts during Bill Parcells'
     recent return to New England, "account for 15% of sales ...
     a figure that's expected to grow" (ADVERTISING AGE, 9/22).
          HALFTIME SHOW LOCKOUT: BRANDWEEK's Terry Lefton reports
     that agency sources say Pro Player, in tandem with Foot
     Locker, was "bidding hard" for the Super Bowl XXXII halftime
     show, but "bad blood" from past dealings between Foot Locker
     and NBC "killed the deal."  Lefton adds that Pro Player "is
     expected to go all out" for rights to the Super Bowl XXXIII
     halftime show, "pending completion of a new TV deal and
     subsequent network assignment" (BRANDWEEK, 9/22).

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Related Topics:

Foot Locker/Venator Group, NBC

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