Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship NFL Seems More Comfortable With Vegas CSN Mid-Atlantic, Ravens Not Renewing Deal Nike Shifts Approach To Sponsorship As NBA Evolves Johnson's Ambassadorship Leaves Jets In Flux NFL Changes Date Of Goodell Press Conference Eagles' Lurie Becoming More Hands On Chargers Hold L.A. Kickoff Ceremony At The Forum NFL Gets Credit For Minority Hirings
SBD/23/Sponsorships Advertising Marketing
Published September 23, 1997
SPONSORSHIPS: ProServ has secured more than $2M in sponsorship for the Rose Bowl's new scoreboard. Sponsors include GTE, Honda, the L.A. Times, Glendale Federal Bank and McKesson Water (ProServ)....Ericsson will leverage its title sponsorship of the NFL Panthers' stadium with a new spot to air September 29, during ABC's 49ers-Panthers "Monday Night Football" telecast. But since it is not an official NFL sponsor, Ericsson will not be able to use team marks or uniforms (AD AGE, 9/22)....The Coyotes' Jeremy Roenick has "terminated his endorsement deal" with Nike (HOCKEY NEWS, 9/26)....USA Baseball inked MA-based Franklin Sports to become the exclusive batting glove and wristband supplier of the USA Baseball National Teams (USA Baseball). GENERAL: NJ-based Score Board Inc., was profiled by Ewart Rouse of the PHILADELPHIA INQUIRER. The collectible company "expects a big boost" from a contract with Frontier Comm., which is paying $20M over five years for the rights to sell phone cards with the likenesses of the 300 or so athletes who are under contract with Score Board. Similar deals have also been made with Hallmark Cards, Coca-Cola and McDonald's (PHILADELPHIA INQUIRER, 9/22)....MA-based Perfect Curve Inc., a two-year-old company that makes a small, plastic device that curves the visor of a baseball cap, is profiled in the BOSTON BUSINESS JOURNAL. Founder Greg Levin "expects to pass" the $1M in sales mark by the end of the year, and plans "on doubling and possibly tripling sales next year" (BOSTON BUSINESS JOURNAL, 9/22 issue)....In U.S. markets only, Omega will roll out its limited-edition CART Speedmaster timepieces (ROBB REPORT, 9/97 issue).