SPONSORSHIPS: ProServ has secured more than $2M in
sponsorship for the Rose Bowl's new scoreboard. Sponsors
include GTE, Honda, the L.A. Times, Glendale Federal Bank
and McKesson Water (ProServ)....Ericsson will leverage its
title sponsorship of the NFL Panthers' stadium with a new
spot to air September 29, during ABC's 49ers-Panthers
"Monday Night Football" telecast. But since it is not an
official NFL sponsor, Ericsson will not be able to use team
marks or uniforms (AD AGE, 9/22)....The Coyotes' Jeremy
Roenick has "terminated his endorsement deal" with Nike
(HOCKEY NEWS, 9/26)....USA Baseball inked MA-based Franklin
Sports to become the exclusive batting glove and wristband
supplier of the USA Baseball National Teams (USA Baseball).
GENERAL: NJ-based Score Board Inc., was profiled by
Ewart Rouse of the PHILADELPHIA INQUIRER. The collectible
company "expects a big boost" from a contract with Frontier
Comm., which is paying $20M over five years for the rights
to sell phone cards with the likenesses of the 300 or so
athletes who are under contract with Score Board. Similar
deals have also been made with Hallmark Cards, Coca-Cola and
McDonald's (PHILADELPHIA INQUIRER, 9/22)....MA-based Perfect
Curve Inc., a two-year-old company that makes a small,
plastic device that curves the visor of a baseball cap, is
profiled in the BOSTON BUSINESS JOURNAL. Founder Greg Levin
"expects to pass" the $1M in sales mark by the end of the
year, and plans "on doubling and possibly tripling sales
next year" (BOSTON BUSINESS JOURNAL, 9/22 issue)....In U.S.
markets only, Omega will roll out its limited-edition CART
Speedmaster timepieces (ROBB REPORT, 9/97 issue).
