SBD/23/Sponsorships Advertising Marketing

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  • FILA SCORES WITH SEVEN-YEAR, $80M CONTRACT DEAL FOR HILL

              Fila Holding signed Grant Hill to "one of the richest
         sports endorsement contracts ever" with a pact for "at
         least" $80M over seven years, according to Stefan Fatsis of
         the WALL STREET JOURNAL.  The deal, expected to be announced
         today, "catapults" Hill into "the sneaker-riches realm" of
         Nike's Michael Jordan, and gives him "a sweeping role in the
         company's operations."  While Fila's stock "has plummeted to
         around $28 a share ... from $105 a share a year ago," Fatsis
         reports that the company "is counting on" Hill to "revive a
         brand he helped create" (WALL STREET JOURNAL, 9/23).
              GRANT'S SHOW: Hill will receive "a base salary and
         minimum royalty guarantees on his signature products, plus
         royalties on sales of other Fila products, performance
         bonuses and stock options," and will "head a committee to
         advise Fila about marketing initiatives and other athletes
         the company should enlist."  The company "renegotiated the
         last two years" of Hill's existing Fila deal which paid him
         "around" $6M a year.  Under the new deal, Hill will be
         "asked to boost the company's profile outside the U.S." 
         Fila Senior VP/Sports Marketing Howe Burch: "We think Grant
         is more than a guy who just sells shoes.  We think he is a
         brand influencer, not just here but around the world." 
         Hill, on his new advisory role with the company: "It makes
         me feel vested in all the decisions I make."  Asked what he
         would tell NBA players who tried to use an on-court
         relationship to ink a Fila deal: "Give me 10 good reasons
         why we should take you on" (WALL STREET JOURNAL, 9/23).
    
    

    Print | Tags: Fila USA, NBA, Nike
  • MARKETPLACE ROUND-UP

              SPONSORSHIPS: ProServ has secured more than $2M in
         sponsorship for the Rose Bowl's new scoreboard. Sponsors
         include GTE, Honda, the L.A. Times, Glendale Federal Bank
         and McKesson Water (ProServ)....Ericsson will leverage its
         title sponsorship of the NFL Panthers' stadium with a new
         spot to air September 29, during ABC's 49ers-Panthers
         "Monday Night Football" telecast.  But since it is not an
         official NFL sponsor, Ericsson will not be able to use team
         marks or uniforms (AD AGE, 9/22)....The Coyotes' Jeremy
         Roenick has "terminated his endorsement deal" with Nike
         (HOCKEY NEWS, 9/26)....USA Baseball inked MA-based Franklin
         Sports to become the exclusive batting glove and wristband
         supplier of the USA Baseball National Teams (USA Baseball). 
              GENERAL: NJ-based Score Board Inc., was profiled by
         Ewart Rouse of the PHILADELPHIA INQUIRER.  The collectible
         company "expects a big boost" from a contract with Frontier
         Comm., which is paying $20M over five years for the rights
         to sell phone cards with the likenesses of the 300 or so
         athletes who are under contract with Score Board.  Similar
         deals have also been made with Hallmark Cards, Coca-Cola and
         McDonald's (PHILADELPHIA INQUIRER, 9/22)....MA-based Perfect
         Curve Inc., a two-year-old company that makes a small,
         plastic device that curves the visor of a baseball cap, is
         profiled in the BOSTON BUSINESS JOURNAL.  Founder Greg Levin
         "expects to pass" the $1M in sales mark by the end of the
         year, and plans "on doubling and possibly tripling sales
         next year" (BOSTON BUSINESS JOURNAL, 9/22 issue)....In U.S.
         markets only, Omega will roll out its limited-edition CART
         Speedmaster timepieces (ROBB REPORT, 9/97 issue).
    
    

    Print | Tags: ABC, Carolina Panthers, Champ Car World Series, Coca-Cola, GTE, McDonalds, NFL, Nike, Phoenix Coyotes, San Francisco 49ers, Walt Disney
  • NIKE TAKES MORE STEPS TO COMPLY WITH CODE OF CONDUCT RULES

              Nike announced it has "severed" relationships with
         "several" Indonesian-based contractors "to maintain
         compliance with its Code of Conduct requirements for wage
         levels and working conditions."  In a statement released
         during its annual shareholders meeting, Nike said it has
         suspended production at the factories until they comply with
         its Code of Conduct and improvements are made (Nike).  The
         WALL STREET JOURNAL reports that Nike cut ties with "four
         factories in Indonesia where pay is below the government-set
         minimum wage."  In the last three months, Nike has also
         "scrutinized its operations in China, Vietnam and Indonesia
         to ensure compliance" with the code (WALL STREET JOURNAL,
         9/23). In the CHRISTIAN SCIENCE MONITOR, Brad Knickerbocker
         writes on reports of working conditions at some Nike-
         contracted facilities in China under the header, "Nike
         Fights Full-Court Press on Labor Issue" (CSM, 9/23).
    
    

    Print | Tags: Nike
  • PRO PLAYER TO SELL ITS "CONTEMPORARY" STYLES IN FOOT LOCKER

              Pro Player next week will launch "a regional ad effort
         with Foot Locker targeting the urban market," according to
         Jeff Jensen of ADVERTISING AGE.  The media plan "is
         consistent" with Pro Player's "strategy of spending where
         popular pro teams play," as the company is "setting itself
         apart" by marketing a "more contemporary style."  Jensen
         adds that Pro Player "eschews low-end pricing and retail
         outlets while supporting its retail accounts with exclusives
         and multiple styles of key products."  Pro Player President
         Doug Kelly said that event-oriented products, like the
         company's "Can the Tuna" T-shirts during Bill Parcells'
         recent return to New England, "account for 15% of sales ...
         a figure that's expected to grow" (ADVERTISING AGE, 9/22).
              HALFTIME SHOW LOCKOUT: BRANDWEEK's Terry Lefton reports
         that agency sources say Pro Player, in tandem with Foot
         Locker, was "bidding hard" for the Super Bowl XXXII halftime
         show, but "bad blood" from past dealings between Foot Locker
         and NBC "killed the deal."  Lefton adds that Pro Player "is
         expected to go all out" for rights to the Super Bowl XXXIII
         halftime show, "pending completion of a new TV deal and
         subsequent network assignment" (BRANDWEEK, 9/22).
    
    

    Print | Tags: Foot Locker/Venator Group, NBC
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