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ADVANTAGE SETS ITS UK ARM INTO ORBIT WITH MERGER
Published September 23, 1997
Advantage Int'l announced that UK-based sports marketing group Orbit Int'l, which is part of the Lowe Group, will merge with Advantage UK in October '97. Orbit Chair Ian Wight, who will join the Board of Advantage UK: "Fortunately there are no client conflicts in the UK." Orbit's clients include British Airways (Advantage).