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ADVANTAGE SETS ITS UK ARM INTO ORBIT WITH MERGER

          Advantage Int'l announced that UK-based sports
     marketing group Orbit Int'l, which is part of the Lowe
     Group, will merge with Advantage UK in October '97.  Orbit
     Chair Ian Wight, who will join the Board of Advantage UK:
     "Fortunately there are no client conflicts in the UK." 
     Orbit's clients include British Airways (Advantage).

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