Reviews Positive For Latest In "Rocky" Series Olympic Writer Philip Hersh Pens Farewell Column Davis Done Calling KU Games After Hoops Season ESPN Earns Best "MNF" Overnight Of Season "Thursday Night Football" Bidding Heating Up Warriors Ratings Keep Soaring On CSN Bay Area Marlins Part Ways With Analyst Tommy Hutton UFC's Expanding Media Organization Examined Social Studies With Columbia Univ.'s Tariq Ahmad NBC Draws 4.2 Overnight Rating For Cup Finale
RYDER CUP PREVIEW: EVENT A BIG MONEY MAKER FOR NBC
Published September 22, 1997
With seven sponsors paying a total of nearly $9M, and USA Network paying "more than" $1M for the rights to first- round coverage, NBC will take in "nearly" $3M after production costs for its telecast of the Ryder Cup, according to Dave Shedloski of GOLFWEEK. NBC paid the PGA nearly $4.5M for rights to this year's event, "with that figure jumping to an estimated" $7M starting in '99. Karsten Manufacturing's Dir of Communications Bob Cantin: "From a (ad) buying standpoint, the Ryder Cup ranks right up there with the majors." NBC's second round coverage will be tape delayed on Saturday from 12:00pm-6:00pm ET, while Sunday's final round will pick up the matches live in progress from 8:30am-12:30pm (GOLFWEEK, 9/20 issue). MORE FROM THE CUP: USA Network will carry the first- round on Friday from 8:00am-6:00pm ET (USA)....IBM is offering two official World Wide Web sites, with the U.S. site at www.rydercup.com, and the European site at www.97rydercup.com. The sites feature a custom scoring program which allows users to launch a second browser to follow matches in progress (IBM).