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RYDER CUP PREVIEW: EVENT A BIG MONEY MAKER FOR NBC

          With seven sponsors paying a total of nearly $9M, and
     USA Network paying "more than" $1M for the rights to first-
     round coverage, NBC will take in "nearly" $3M after
     production costs for its telecast of the Ryder Cup,
     according to Dave Shedloski of GOLFWEEK.  NBC paid the PGA
     nearly $4.5M for rights to this year's event, "with that
     figure jumping to an estimated" $7M starting in '99. 
     Karsten Manufacturing's Dir of Communications Bob Cantin:
     "From a (ad) buying standpoint, the Ryder Cup ranks right up
     there with the majors."  NBC's second round coverage will be
     tape delayed on Saturday from 12:00pm-6:00pm ET, while
     Sunday's final round will pick up the matches live in
     progress from 8:30am-12:30pm (GOLFWEEK, 9/20 issue).
          MORE FROM THE CUP: USA Network will carry the first-
     round on Friday from 8:00am-6:00pm ET (USA)....IBM is
     offering two official World Wide Web sites, with the U.S.
     site at www.rydercup.com, and the European site at
     www.97rydercup.com.  The sites feature a custom scoring
     program which allows users to launch a second browser to
     follow matches in progress (IBM).

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Related Topics:

IBM, NBC, PGA Tour, Media, USA Networks

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