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RYDER CUP PREVIEW: EVENT A BIG MONEY MAKER FOR NBC
Published September 22, 1997
With seven sponsors paying a total of nearly $9M, and USA Network paying "more than" $1M for the rights to first- round coverage, NBC will take in "nearly" $3M after production costs for its telecast of the Ryder Cup, according to Dave Shedloski of GOLFWEEK. NBC paid the PGA nearly $4.5M for rights to this year's event, "with that figure jumping to an estimated" $7M starting in '99. Karsten Manufacturing's Dir of Communications Bob Cantin: "From a (ad) buying standpoint, the Ryder Cup ranks right up there with the majors." NBC's second round coverage will be tape delayed on Saturday from 12:00pm-6:00pm ET, while Sunday's final round will pick up the matches live in progress from 8:30am-12:30pm (GOLFWEEK, 9/20 issue). MORE FROM THE CUP: USA Network will carry the first- round on Friday from 8:00am-6:00pm ET (USA)....IBM is offering two official World Wide Web sites, with the U.S. site at www.rydercup.com, and the European site at www.97rydercup.com. The sites feature a custom scoring program which allows users to launch a second browser to follow matches in progress (IBM).