Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes NASCAR Teams Look For Long-Term Value
Published September 22, 1997
NUMBERS: TVKO reported 650,000 pay-per-view buys and over $26M in pay-per-view revenue from the September 13 Oscar De La Hoya/Hector Camacho title fight, making it the third-highest-grossing non-heavyweight pay-per-view event of all time (TVKO)....TNN's cable rating for the CMT 300 NASCAR Winston Cup event on September 14 was a 3.9 rating, hitting 2,776,000 households (NASCAR). WOMEN'S PROFILE: In N.Y., Robin Pogrebin examined the influx of new women's sports publications in Sunday's N.Y. TIMES. Pogrebin: "Editors of the new magazines trumpet their publications as a refreshing change from business as usual -- even, on a grander level, political progress. But far from advancing some brave new vision for women in the 21st century, the industry experts say, the new sports magazines have simply identified a potentially lucrative market and are hoping to cash in" (N.Y. TIMES, 9/21). NAMES IN THE NEWS: Billy Cunningham said NBC called to see if he is interested in possibly replacing Julius Erving on the network's studio show (MIAMI HERALD, 9/20)....The Cavs named Brad Daugherty as their analyst for 20 games on WUAB-Cavs TV this season (Cavs)....Matt Guokas was named as the new analyst for SportsChannel's 42 Cavs games (SportsChannel)....Rob Parker of Newsday, and his new magazine, OSCAR, the only quarterly written by and about sports journalists, is noted in MEN'S JOURNAL (10/97 issue).