"TNF" Ratings Down For Titans-Jags Rams' Move To L.A. Unlikely For '15 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears Hallmark's Keepsake Ornaments Include Pro Athletes Mara Thinks NFL Got It Right With Conduct Policy
SBD/22/Sponsorships Advertising Marketing
NFL CLEANING UP ITS ACT WITH TEAM BODY-CARE PRODUCTS
Published September 22, 1997
In a licensing deal "linked to the burgeoning men's and children's body-care segment, the 30 NFL teams are about to come out with their own lines" of body-care products, according to USA TODAY's Bruce Horovitz. The body-care division of CA-based MGI, will begin selling the products at JCPenney stores "within weeks." NFL Manager of Corporate Communications Brian McCarthy: "[Fans] like to make the NFL part of their lifestyle, even in the bathroom." The NFL "wants its piece of the male toiletry market, whose sales exceeded" $3.5B in '96. The league "is expected to collect about a 10% royalty on each product" (USA TODAY, 9/22).