SBD/22/Sponsorships Advertising Marketing

NFL CLEANING UP ITS ACT WITH TEAM BODY-CARE PRODUCTS

          In a licensing deal "linked to the burgeoning men's and
     children's body-care segment, the 30 NFL teams are about to
     come out with their own lines" of body-care products,
     according to USA TODAY's Bruce Horovitz.  The body-care
     division of CA-based MGI, will begin selling the products at
     JCPenney stores "within weeks."  NFL Manager of Corporate
     Communications Brian McCarthy: "[Fans] like to make the NFL
     part of their lifestyle, even in the bathroom."  The NFL
     "wants its piece of the male toiletry market, whose sales
     exceeded" $3.5B in '96.  The league "is expected to collect
     about a 10% royalty on each product" (USA TODAY, 9/22).

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