NFL Owners Caught Off Guard By Leiweke Hiring NFL's New Air Policy Could Work In Brady's Favor NFL Continues European Branding Efforts Tod Leiweke To Become NFL COO Steelers Likely To Submit Super Bowl Bid Bisciotti Denies Pressuring Goodell On Brady Eli, Romo Star In DirecTV Sunday Ticket Ads Seau's Family Unable To Speak At HOF Ceremony NFL Debuts New Fantasy Football Campaign Redskins' Richmond Incentives Face Scrutiny
SBD/22/Sponsorships Advertising Marketing
NFL CLEANING UP ITS ACT WITH TEAM BODY-CARE PRODUCTS
Published September 22, 1997
In a licensing deal "linked to the burgeoning men's and children's body-care segment, the 30 NFL teams are about to come out with their own lines" of body-care products, according to USA TODAY's Bruce Horovitz. The body-care division of CA-based MGI, will begin selling the products at JCPenney stores "within weeks." NFL Manager of Corporate Communications Brian McCarthy: "[Fans] like to make the NFL part of their lifestyle, even in the bathroom." The NFL "wants its piece of the male toiletry market, whose sales exceeded" $3.5B in '96. The league "is expected to collect about a 10% royalty on each product" (USA TODAY, 9/22).