49ers Replace Sod At Levi's Stadium Lambeau Field Rolls Out New Gameday Food Bon Jovi, Toronto Group May Back Out Of Bills Bid Longtime NFL Ref Avoided Redskins Games Levi's Stadium Dealing With Sod Issues Report: NFL Eyes Pay-To-Play For SB Halftime Analytics On The Rise In NFL Source: Formal Bids Requested In Bills Sale NFL Giants Expect Big Changes At '15 Camp CBS Signs Presenting Partners For NFL Thursdays
Upcoming Conferences and Events
SBD/22/Sponsorships Advertising Marketing
NFL CLEANING UP ITS ACT WITH TEAM BODY-CARE PRODUCTS
Published September 22, 1997
In a licensing deal "linked to the burgeoning men's and children's body-care segment, the 30 NFL teams are about to come out with their own lines" of body-care products, according to USA TODAY's Bruce Horovitz. The body-care division of CA-based MGI, will begin selling the products at JCPenney stores "within weeks." NFL Manager of Corporate Communications Brian McCarthy: "[Fans] like to make the NFL part of their lifestyle, even in the bathroom." The NFL "wants its piece of the male toiletry market, whose sales exceeded" $3.5B in '96. The league "is expected to collect about a 10% royalty on each product" (USA TODAY, 9/22).