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NFL CLEANING UP ITS ACT WITH TEAM BODY-CARE PRODUCTS
Published September 22, 1997
In a licensing deal "linked to the burgeoning men's and children's body-care segment, the 30 NFL teams are about to come out with their own lines" of body-care products, according to USA TODAY's Bruce Horovitz. The body-care division of CA-based MGI, will begin selling the products at JCPenney stores "within weeks." NFL Manager of Corporate Communications Brian McCarthy: "[Fans] like to make the NFL part of their lifestyle, even in the bathroom." The NFL "wants its piece of the male toiletry market, whose sales exceeded" $3.5B in '96. The league "is expected to collect about a 10% royalty on each product" (USA TODAY, 9/22).