Panel Wants To Reduce Funding For Vegas Stadium Falcons' McKay Confirms $200M Changes To Stadium NFL, NFLPA Partner With Cirque Du Soleil Three Of Broncos' Bowlen's Children Will Not Return Chiefs To Air Preseason Games In St. Louis Vikings Get Approval for New HQ In Eagan Independent Audit Recommended For Levi's Stadium NFL Investigation Into PED Report Moves Slow Falcons Cutting PSL Prices On Select Seats NFL May Make All Teams Play Game Abroad
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NFL CLEANING UP ITS ACT WITH TEAM BODY-CARE PRODUCTS
Published September 22, 1997
In a licensing deal "linked to the burgeoning men's and children's body-care segment, the 30 NFL teams are about to come out with their own lines" of body-care products, according to USA TODAY's Bruce Horovitz. The body-care division of CA-based MGI, will begin selling the products at JCPenney stores "within weeks." NFL Manager of Corporate Communications Brian McCarthy: "[Fans] like to make the NFL part of their lifestyle, even in the bathroom." The NFL "wants its piece of the male toiletry market, whose sales exceeded" $3.5B in '96. The league "is expected to collect about a 10% royalty on each product" (USA TODAY, 9/22).