Reebok Rolling Out New Fitness Campaign Bright Nike Apparel Turns Heads At Aussie Open Nike Breaks Out Bright Colors At Aussie Open Univ. Of Florida Extends Nike Deal Through '24 UFC's Conor McGregor Inks Deal With Reebok Nike's Coin Toss Ad Goes Viral On Twitter Reebok Stands Behind Jones After Positive Test Nike Unveils Uniforms For CFP Championship Knight Exerts Influence On Oregon Athletics Nike Reports Relatively Strong Q2
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SBD/22/Sponsorships Advertising Marketing
Published September 22, 1997
In USA TODAY's "Ad Track," the Nike Tiger Woods spot, "I am Lucky," scored "big" among 18-29-year-olds, as 46% of respondents liked it "a lot" (USA TODAY, 9/22)....Reebok has "commissioned" a 150-by-170-foot mural of ABL Blizzard players Kara Wolters and Carla Berube to be featured on a building in downtown Hartford (HARTFORD COURANT, 9/20).