Man City, Nike Reach $109M Kit Deal Weekend Plans With Philippe Dube Wiggins Talked To KU About Shoe Affiliation Agassi Back With Nike After Eight Years Company Sues Reebok Subsidiary Over Hockey Bag Adidas' Boston Tribute T-Shirt Selling Fast Nike Unveils Kobe Injury Campaign UConn Addresses Reasons Behind New Logo Nike Signs Second Deal With U.S. Figure Skater Nike Struggles To Retain Ad Edge
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SBD/22/Sponsorships Advertising Marketing
Published September 22, 1997
In USA TODAY's "Ad Track," the Nike Tiger Woods spot, "I am Lucky," scored "big" among 18-29-year-olds, as 46% of respondents liked it "a lot" (USA TODAY, 9/22)....Reebok has "commissioned" a 150-by-170-foot mural of ABL Blizzard players Kara Wolters and Carla Berube to be featured on a building in downtown Hartford (HARTFORD COURANT, 9/20).