Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Bouchard's Nike Contract Nearing Expiration Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Arizona State Expected To Switch To Adidas Nike Unveils Kyrie Irving Signature Shoe Source: UFC's Reebok Deal Worth $70M USOC Extends Nike Deal Through '20
SBD/22/Sponsorships Advertising Marketing
Published September 22, 1997
In USA TODAY's "Ad Track," the Nike Tiger Woods spot, "I am Lucky," scored "big" among 18-29-year-olds, as 46% of respondents liked it "a lot" (USA TODAY, 9/22)....Reebok has "commissioned" a 150-by-170-foot mural of ABL Blizzard players Kara Wolters and Carla Berube to be featured on a building in downtown Hartford (HARTFORD COURANT, 9/20).