Nike Addresses Terminated Sponsorships LeBron Banner Could Go Back Up On Building Nike-Under Armour Rivalry Growing EA Drops Ray Rice From Madden Game Numerous Retailers Pulling Ray Rice Gear Bowling Green Signs Apparel Deal With Nike Nike Likely Will Lose Money On New KD Deal Nike Retains Durant With Deal Worth Over $265M Jordan, Federer U.S. Open Chat Boosts Sales Jordan Talks Federer Shoe Collaboration
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SBD/22/Sponsorships Advertising Marketing
Published September 22, 1997
In USA TODAY's "Ad Track," the Nike Tiger Woods spot, "I am Lucky," scored "big" among 18-29-year-olds, as 46% of respondents liked it "a lot" (USA TODAY, 9/22)....Reebok has "commissioned" a 150-by-170-foot mural of ABL Blizzard players Kara Wolters and Carla Berube to be featured on a building in downtown Hartford (HARTFORD COURANT, 9/20).