Nike Signs Gatlin To Sponsorship Deal Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales Under Armour, Nike Could Grab NBA Nike Extends On-Field NFL Deal Nike Representing 51 NCAA Tournament Teams MLB At Bat In New Apple Watch Univ. Of Kentucky Extends Nike Deal
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SBD/22/Sponsorships Advertising Marketing
Published September 22, 1997
In USA TODAY's "Ad Track," the Nike Tiger Woods spot, "I am Lucky," scored "big" among 18-29-year-olds, as 46% of respondents liked it "a lot" (USA TODAY, 9/22)....Reebok has "commissioned" a 150-by-170-foot mural of ABL Blizzard players Kara Wolters and Carla Berube to be featured on a building in downtown Hartford (HARTFORD COURANT, 9/20).