Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret U.S. Soccer Reveals World Cup Jerseys Reebok Rolls Out New Delta Logo Wichita State Gets Better Nike Deal Nike Sponsored Every Olympic Hockey Team Nike At Center Of Latest USATF Controversy Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Tennessee Ready For Switch To Nike
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SBD/22/Sponsorships Advertising Marketing
Published September 22, 1997
In USA TODAY's "Ad Track," the Nike Tiger Woods spot, "I am Lucky," scored "big" among 18-29-year-olds, as 46% of respondents liked it "a lot" (USA TODAY, 9/22)....Reebok has "commissioned" a 150-by-170-foot mural of ABL Blizzard players Kara Wolters and Carla Berube to be featured on a building in downtown Hartford (HARTFORD COURANT, 9/20).