Reebok Rolling Out New Fitness Campaign UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review
Upcoming Conferences and Events
SBD/22/Sponsorships Advertising Marketing
BUSINESS WEEK EXAMINES IF VENUS' ENDORSEMENT STAR WILL SHINE
Published September 22, 1997
The "appeal" of Venus Williams is profiled by Brad Wolverton in BUSINESS WEEK. At the U.S. Open, some "declared Williams the Tiger Woods of tennis, other players on the tour took potshots at her, and her father complained about racism in the sport. In the aftermath of all that unpleasantness, the unavoidable question is: Has Venus damaged her potential as a star spokesperson?" Wolverton: "Hip youth brands might embrace Venus as a feisty young woman taking some of the starch out of the largely white world of tennis." Daisy Sinclair of Ogilvy & Mather: "She's definitely sellable." Other than her five-year, $3M deal with Reebok for shoes and apparel, Venus "has no endorsement deals." Wolverton: "She is one of the few pro players without a racket contract. Her agent, Seattle lawyer Keven Davis, who also represents Tonya Harding, won't disclose the names of corporations interested in Williams. But he says 25 companies called the day after Venus lost at the Open. Now, if they'll just call back" (BUSINESS WEEK, 9/29 issue).