Menu
Leagues and Governing Bodies

MLS CLOSE TO DEAL WHICH WOULD SEE UP TO 12 GAMES ON ABC

          MLS' "pending" TV deal will see the ABC/ESPN "combo
     paying a rights fee for around 60 games, 12 of which will be
     on ABC next year," network sources told Terry Lefton of
     BRANDWEEK.  The league's first TV arrangement with ABC/ESPN
     "were via a time-buy arrangement, produced by MLS and
     packaged with media buys from MLS sponsors."  Lefton: "Other
     than the benefits to MLS of sheer on-air time, a truer media
     partnership gives ABC incentive to promote MLS and gives MLS
     more inventory to offer potential corporate sponsors."  The
     deal is "expected to be wrapped up within a month."  In
     other news, the league is expected to hold a "'spring
     training' of sorts for all teams" at Walt Disney's Sports
     Complex and will also implement a "fan balloting element" to
     the '98 All-Star game, "which will likely be sponsored by a
     large" mass-merchant retailer (BRANDWEEK, 9/22 issue). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/09/22/Leagues-Governing-Bodies/MLS-CLOSE-TO-DEAL-WHICH-WOULD-SEE-UP-TO-12-GAMES-ON-ABC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/09/22/Leagues-Governing-Bodies/MLS-CLOSE-TO-DEAL-WHICH-WOULD-SEE-UP-TO-12-GAMES-ON-ABC.aspx

CLOSE