The Back Of The Book

ESPN CHILTON SPORTS POLL: COLLEGE LOGO CLOTHING

9.19.1997

ESPN Chilton surveyed 8,500 people from April-August '97, including 796 males ages 18-44 whose household incomes were at least $50,000. A=All Respondents. B=Males whose household income is at least $50,000.

Do you own college logo clothing?	A - 38.5%
	B - 56.2%

A		B
TOP TEAMS OWNED		TOP TEAMS OWNED
Notre Dame	11.20%	Michigan	13.10%
Michigan	10.70%	Notre Dame	11.40%
North Carolina	10.60%	North Carolina	10.90%
Penn State	6.50%	Penn State	10.20%
Florida State	5.80%	Florida State	6.80%

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