SBD/19/The Back Of The Book

ESPN CHILTON SPORTS POLL: COLLEGE LOGO CLOTHING

          ESPN Chilton surveyed 8,500 people from April-August
     '97, including 796 males ages 18-44 whose household incomes
     were at least $50,000.  A=All Respondents.  B=Males whose
     household income is at least $50,000.

          
Do you own college logo clothing?
A - 38.5%
B - 56.2%

 

A
 
B
TOP TEAMS OWNED
TOP TEAMS OWNED
Notre Dame
11.20%
Michigan
13.10%
Michigan
10.70%
Notre Dame
11.40%
North Carolina
10.60%
North Carolina
10.90%
Penn State
6.50%
Penn State
10.20%
Florida State
5.80%
Florida State
6.80%

 

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