RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

          The following lists ratings from last weekend's network
     sporting events.  All times are EDT.  "MLB on Fox" games
     were SF-FL; CIN-PHI; NYY-BAL; KC-ANA.  ABC's NCAA Football
     was ND-PUR; UCLA-TEX; and MD-FSU.  CBS' NCAA Football was
     ASU-MIA; SC-GA; and IL-LOU.  NBC "Sports World" was the '97
     Beach Volleyball World Championships.  The numbers were
     gathered from the networks (THE DAILY).


  
 
    
 
      
EVENT
    
    
 
      
DATE
    
    
 
      
NET
    
    
 
      
TIME
    
    
 
      
RAT/SHR
    
  
  
 
    
NCAA 
      Football:
    
Colorado-Michigan
    
 
      
9/13
    
    
 
      
ABC
    
    
 
      
12:00-3:30pm
    
    
 
      
3.8/13
    
  
  
 
    
NCAA 
      Football
    
(regional)
    
 
      
9/13
    
    
 
      
ABC
    
    
 
      
3:30-7:00pm
    
    
 
      
4.5/13
    
  
  
 
    
NCAA 
      Football
    
(regional)
    
 
      
9/13
    
    
 
      
CBS
    
    
 
      
3:30-7:00pm
    
    
 
      
2.9/8
    
  
  
 
    
"MLB 
      On Fox"
    
(regional)
    
 
      
9/13
    
    
 
      
FOX
    
    
 
      
1:00-4:00pm
    
    
 
      
2.1/6
    
  
  
 
    
"NFL 
      On Fox"
    
(regional)
    
 
      
9/14
    
    
 
      
FOX
    
    
 
      
1:00-4:00pm
    
    
 
      
4.4/11
    
  
  
 
    
"NFL 
      On Fox"
    
(regional)
    
 
      
9/14
    
    
 
      
FOX
    
    
 
      
4:00-7:00pm
    
    
 
      
11.1/25
    
  
  
 
    
"NFL 
      On NBC"
    
(regional)
    
 
      
9/14
    
    
 
      
NBC
    
    
 
      
1:00-4:00pm
    
    
 
      
11.5/29
    
  
  
 
    
NBC 
      "Sports World"
    

    
 
      
9/14
    
    
 
      
NBC
    
    
 
      
4:00-6:00pm
    
    
 
      
1.9/5
    
  



          RATINGS NOTES: In N.Y., Richard Sandomir reports that
     Fox's 4.4 rating for the 1:00pm ET regional games was "the
     lowest in league history" (Richard Sandomir, N.Y. TIMES,
     9/19)....In Philadelphia, Bill Fleischman, writing on the
     early NFL returns: "It's too early for the network suits to
     panic, but there is cause for concern about the decline in
     NFL television ratings" (PHILA. DAILY NEWS, 9/19)....In
     Milwaukee, Bob Wolfley writes that with two games left in
     the 68-game package, Brewers ratings are likely to end up at
     5.3, just below the 5.5 over the same period last season and
     "exactly the same as the average for all of '95."  Wolfley
     notes the pre-strike ratings were a 7.5 (MILWAUKEE JOURNAL
     SENTINEL, 9/19)....In Toronto, TSN VP/Programming Keith
     Pelley says its CFL telecasts are down between 7-10%.  TSN
     is averaging about 170,000 viewers in '97, down from
     180,000-190,000 in '96 (GLOBE & MAIL, 9/19).