DODGERS-GIANTS PENNANT RACE RESULTING IN BIG NUMBERS

          The Dodgers-Giants game on Wednesday gave SportsChannel
     Pacific (SCP) its "highest rating in the Bay Area,"
     according to Scott Hettrick of the HOLLYWOOD REPORTER. 
     Then, the extra-inning game yesterday "drew near-record
     numbers of online chat room participants" to KTLA-TV's Web
     site.  KTLA broadcast its first live online broadcast of the
     game through a chat room, feeding play-by-play notes to
     users.  Online producer Eric Lipton said that "as many as
     300 people were using the chat room at any one time, with an
     estimated 1,200 or more different users per hour."  On
     Wednesday, the 316,000 households that watched the game on
     SCP were "more than were watching any other broadcast or
     cable network in that market."  SCP's 11.5 Wednesday rating,
     with a peak of 13.9, broke the "previous ratings record" of
     5.5, with a peak of 6.9, during a July 6 Giants-Rockies game
     (HOLLYWOOD REPORTER, 9/19).