MLB Giants Payroll To Top $200M For First Time Mitt Romney In Talks With Yankees For Small Stake Manfred: Talking To Players About Rules "Difficult" Orioles Exec VP Wouldn't Want A Trump First Pitch Baseball HOF Tour Returning For Second Season First Data Lands Rights To Mets' Fla. Complex Clark Calls MLB Rule Change Discussions "Ongoing" Four Brands Sign Up As WBC Global Sponsors Cubs Using "That's Cub" As '17 Marketing Slogan Red Sox To Implement New Personnel Database
SBD/19/Sponsorships Advertising Marketing
Published September 19, 1997
MLB: MLB Int'l (MLBI) signed a three-year international sponsorship agreement with the PepsiCo, covering the Caribbean and Latin America. PepsiCo will produce baseball- themed advertising for regular-season and postseason MLBI telecasts in the Caribbean and Latin America and will sponsor special in-game promotional segments on MLBI's All- Star Game and World Series telecasts (MLBI). GENERAL: U.S. National soccer player Tisha Venturini was named spokesperson for CA-based Produce for Better Health Foundation (PBH)....NY-based People & Properties, a division of Kaleidoscope Sports & Entertainment, has signed an agreement with Jack Nicklaus Productions to handle advertising and sponsorship sales for the company's golf and tennis properties (People & Properties).