Reds Upgrading GABP Ahead Of All-Star Game Red Sox Spend Big With Ramirez, Sandoval 2014 Reader Survey: MLB Rockies Brass Conducts Twitter Q&A With Fans Sources: Manfred To Merge MLB's Business Pepsi Signs Irving For More "Uncle Drew" Episodes MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights MLB Approves Five-Year Manfred Deal Yanks Expect Good Ticket Sales, Exceed Luxury Tax
SBD/19/Sponsorships Advertising Marketing
Published September 19, 1997
MLB: MLB Int'l (MLBI) signed a three-year international sponsorship agreement with the PepsiCo, covering the Caribbean and Latin America. PepsiCo will produce baseball- themed advertising for regular-season and postseason MLBI telecasts in the Caribbean and Latin America and will sponsor special in-game promotional segments on MLBI's All- Star Game and World Series telecasts (MLBI). GENERAL: U.S. National soccer player Tisha Venturini was named spokesperson for CA-based Produce for Better Health Foundation (PBH)....NY-based People & Properties, a division of Kaleidoscope Sports & Entertainment, has signed an agreement with Jack Nicklaus Productions to handle advertising and sponsorship sales for the company's golf and tennis properties (People & Properties).