Bud Selig Settles Into New Role Jays Extend Beeston Through '15 Manfred Keeping Open Mind to Changes Manfred Points To Focus On Youth Progressive Field Renovations On Track Orioles' Duquette Not Joining Jays Mariners Unveil Retroi Sunday Home Uniforms Selig Leaves As MLB Commish After 22 Years Orioles' Listening To Offers For Duquette Paul Beeston To Remain With Blue Jays
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
Published September 19, 1997
MLB: MLB Int'l (MLBI) signed a three-year international sponsorship agreement with the PepsiCo, covering the Caribbean and Latin America. PepsiCo will produce baseball- themed advertising for regular-season and postseason MLBI telecasts in the Caribbean and Latin America and will sponsor special in-game promotional segments on MLBI's All- Star Game and World Series telecasts (MLBI). GENERAL: U.S. National soccer player Tisha Venturini was named spokesperson for CA-based Produce for Better Health Foundation (PBH)....NY-based People & Properties, a division of Kaleidoscope Sports & Entertainment, has signed an agreement with Jack Nicklaus Productions to handle advertising and sponsorship sales for the company's golf and tennis properties (People & Properties).