World Series Secondary Tickets At Super Bowl Levels Dolans Elated With Indians Reaching World Series Cubs Game 6 Most-Watched LCS Since '10 Cubs Looking Out For Corporate Partners FS1 Gets Record Overnight For NLCS Game 5 Manfred Expects Domestic Violence Policy To Evolve MLB To Get New Midtown Manhattan HQ FS1 Ratings Up For NLCS Game 3 Has Blue Jays' Success Bred Smarter Fans? Sources: MLB Wants International Draft In New CBA
SBD/19/Sponsorships Advertising Marketing
Published September 19, 1997
MLB: MLB Int'l (MLBI) signed a three-year international sponsorship agreement with the PepsiCo, covering the Caribbean and Latin America. PepsiCo will produce baseball- themed advertising for regular-season and postseason MLBI telecasts in the Caribbean and Latin America and will sponsor special in-game promotional segments on MLBI's All- Star Game and World Series telecasts (MLBI). GENERAL: U.S. National soccer player Tisha Venturini was named spokesperson for CA-based Produce for Better Health Foundation (PBH)....NY-based People & Properties, a division of Kaleidoscope Sports & Entertainment, has signed an agreement with Jack Nicklaus Productions to handle advertising and sponsorship sales for the company's golf and tennis properties (People & Properties).