Tony Clark Named MLBPA Exec Dir Tropicana Field Upgrade Plans Unveiled Rays Introducing Paperless Flex Pass Source: MLB Wants Cap For Posting System Orioles' Spring Training Deal Helps Tourism MLB Franchise Notes Sabathia In Yankees' Ads Despite Poor '13 Rockies' Monfort Explains Payroll Bump TWC Could Seek Record Fee For Dodgers RSN MLB Franchise Notes
SBD/19/Sponsorships Advertising Marketing
Published September 19, 1997
MLB: MLB Int'l (MLBI) signed a three-year international sponsorship agreement with the PepsiCo, covering the Caribbean and Latin America. PepsiCo will produce baseball- themed advertising for regular-season and postseason MLBI telecasts in the Caribbean and Latin America and will sponsor special in-game promotional segments on MLBI's All- Star Game and World Series telecasts (MLBI). GENERAL: U.S. National soccer player Tisha Venturini was named spokesperson for CA-based Produce for Better Health Foundation (PBH)....NY-based People & Properties, a division of Kaleidoscope Sports & Entertainment, has signed an agreement with Jack Nicklaus Productions to handle advertising and sponsorship sales for the company's golf and tennis properties (People & Properties).