Manfred Still Confident In ESPN's MLB Coverage Bush, Jeter Working To Finance Marlins Purchase Manfred: Bush-Jeter Deal For Marlins Not Done Tebow Helps Fireflies Lead Single-A In Attendance Ford Runs Bumgarner Ad Following Dirt Bike Injury MLB Stars Appear In New Sheraton Campaign Tobacco Still Being Used In Some MLB Clubhouses Cubs Players Dominate MLB Jersey Sales List Dodgers Have No Waiting List For Season Tickets Bush, Jeter Working Together To Bid For Marlins
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SBD/19/Sponsorships Advertising Marketing
Published September 19, 1997
MLB: MLB Int'l (MLBI) signed a three-year international sponsorship agreement with the PepsiCo, covering the Caribbean and Latin America. PepsiCo will produce baseball- themed advertising for regular-season and postseason MLBI telecasts in the Caribbean and Latin America and will sponsor special in-game promotional segments on MLBI's All- Star Game and World Series telecasts (MLBI). GENERAL: U.S. National soccer player Tisha Venturini was named spokesperson for CA-based Produce for Better Health Foundation (PBH)....NY-based People & Properties, a division of Kaleidoscope Sports & Entertainment, has signed an agreement with Jack Nicklaus Productions to handle advertising and sponsorship sales for the company's golf and tennis properties (People & Properties).