Chicago Mayor Rejects Cubs' Renovation Requests SportsNet LA Impasse Carries On Indians Sell Out 23rd Straight Home Opener Braves Borrowed $100M In '14 For New Ballpark MLB, Union Mull Spring Training Games In Cuba Some Wrigley Bleachers Won't Be Ready For Opener Manfred: No Suspensions For Pace Violations Wolff: No Interest In "Coliseum City" Concept Training Home Of Mariners, Padres Gets Upgrades Bumgarner Tops All MLB Merch Sales
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SBD/19/Sponsorships Advertising Marketing
Published September 19, 1997
MLB: MLB Int'l (MLBI) signed a three-year international sponsorship agreement with the PepsiCo, covering the Caribbean and Latin America. PepsiCo will produce baseball- themed advertising for regular-season and postseason MLBI telecasts in the Caribbean and Latin America and will sponsor special in-game promotional segments on MLBI's All- Star Game and World Series telecasts (MLBI). GENERAL: U.S. National soccer player Tisha Venturini was named spokesperson for CA-based Produce for Better Health Foundation (PBH)....NY-based People & Properties, a division of Kaleidoscope Sports & Entertainment, has signed an agreement with Jack Nicklaus Productions to handle advertising and sponsorship sales for the company's golf and tennis properties (People & Properties).