MLB Franchise Notes A's Settle 10-Year Lease Extension With Oakland Rob Manfred Favorite To Succeed Selig AT&T Rolling Out New Yankees Campaign ESPN Up For MLB Telecasts At Midpoint Cubs To Open Jack Daniel's Patio At Wrigley Astros Take PR Hit With Unsigned Top Pick MLB Seeing Success With Replay System Yankees Deny Hiking Prices For Jeter Ceremony Game MLB Franchise Notes
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SBD/19/Sponsorships Advertising Marketing
Published September 19, 1997
MLB: MLB Int'l (MLBI) signed a three-year international sponsorship agreement with the PepsiCo, covering the Caribbean and Latin America. PepsiCo will produce baseball- themed advertising for regular-season and postseason MLBI telecasts in the Caribbean and Latin America and will sponsor special in-game promotional segments on MLBI's All- Star Game and World Series telecasts (MLBI). GENERAL: U.S. National soccer player Tisha Venturini was named spokesperson for CA-based Produce for Better Health Foundation (PBH)....NY-based People & Properties, a division of Kaleidoscope Sports & Entertainment, has signed an agreement with Jack Nicklaus Productions to handle advertising and sponsorship sales for the company's golf and tennis properties (People & Properties).