Selig Talks Tech Changes During B&C HOF Dinner Secondary World Series Tix Prices Ebb Fox Sports Needs Longer World Series World Series Balllparks Offering Apple Pay Dodgers' Friedman Mum On Details For '15 FS1 Wraps Up MLB Playoff Coverage MLB OK's Team Marks On Skis, Snowboards Extra Revenue Could Boost Cardinals' Payroll Glass' New Approach Key To Royals' Success TBS, FS1 Scoring With MLB Playoffs
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
Published September 19, 1997
MLB: MLB Int'l (MLBI) signed a three-year international sponsorship agreement with the PepsiCo, covering the Caribbean and Latin America. PepsiCo will produce baseball- themed advertising for regular-season and postseason MLBI telecasts in the Caribbean and Latin America and will sponsor special in-game promotional segments on MLBI's All- Star Game and World Series telecasts (MLBI). GENERAL: U.S. National soccer player Tisha Venturini was named spokesperson for CA-based Produce for Better Health Foundation (PBH)....NY-based People & Properties, a division of Kaleidoscope Sports & Entertainment, has signed an agreement with Jack Nicklaus Productions to handle advertising and sponsorship sales for the company's golf and tennis properties (People & Properties).