SBD/19/Sponsorships Advertising MarketingPrint All
Patrick Roy, Joe Sakic, Peter Forsberg, Claude Lemieux and Rene Corbet recently filmed promo ads for Fox Sports Net which will run at the end of the month on Fox Sports Rocky Mountain, according to Penny Parker of the DENVER POST. "Portions" of the spots will be used for a national campaign produced by Spike Lee. In one spot, entitled "Ginsu," an equipment manager asks Roy if his skates are sharp enough. Roy then slices up some vegetables and tries unsuccessfully to sever a nail with the skate, before handing it back and saying, "No. Keep going" (DENVER POST, 9/18).
In an effort to "show off" the city, Jacksonville businesses "will be telling their employees" to leave their lights on for ABC's "Monday Night Football" telecast of the Jaguars-Steelers game, according to Earl Daniels of the FLORIDA TIMES-UNION. It will be the Jaguars' first regular- season "MNF" appearance and downtown businesses were notified by the city Chamber of Commerce after officials in the mayor's office "urged the light-up effort." In one example, it will cost $700 to light the 30-story BellSouth Tower for five hours (FLORIDA TIMES-UNION, 9/17).
MLB: MLB Int'l (MLBI) signed a three-year international sponsorship agreement with the PepsiCo, covering the Caribbean and Latin America. PepsiCo will produce baseball- themed advertising for regular-season and postseason MLBI telecasts in the Caribbean and Latin America and will sponsor special in-game promotional segments on MLBI's All- Star Game and World Series telecasts (MLBI). GENERAL: U.S. National soccer player Tisha Venturini was named spokesperson for CA-based Produce for Better Health Foundation (PBH)....NY-based People & Properties, a division of Kaleidoscope Sports & Entertainment, has signed an agreement with Jack Nicklaus Productions to handle advertising and sponsorship sales for the company's golf and tennis properties (People & Properties).
The following lists companies which supply headwear for NFL teams. League rules state that players must wear hats from the team's assigned supplier. But Logo Athletic, Nike/Sports Specialties, Reebok and Starter are allowed 20 exemptions and are able to supply headwear to 20 players on teams where they don't have official designations. Some companies have marketing deals with players on assigned teams; those players do not appear on the exemption list.LOGO ATHLETICNIKE/SPORTS SPEC.REEBOKSTARTERBENGALS
BEARS CHIEFS CHARGERSBILLS BRONCOS FALCONS DOLPHINSBUCCANEERS COWBOYS 49ERS EAGLESCARDINALS JAGUARS GIANTS JETSCOLTS PACKERS LIONS PATRIOTSOILERS PANTHERS SAINTS RAVENSRAMS RAIDERS REDSKINSSEAHAWKS STEELERS VIKINGSLOGO EXEMPTIONS NIKE/S.S. EXEMPTIONS BEARS RICK MIRER BUCCANEERS TRENT DILFER BRONCOS JOHN ELWAY CARDINALS KENT GRAHAM CHARGERS STAN HUMPHRIES CHARGERS JUNIOR SEAU CHIEFS MARCUS ALLEN CHIEFS ELVIS GRBAC COWBOYS MICHAEL IRVIN COLTS MARSHALL FAULK COWBOYS TROY AIKMAN DOLPHINS O.J. MCDUFFIE DOLPHINS DAN MARINO 49ERS STEVE YOUNG DOLPHINS CRAIG ERICKSON 49ERS JERRY RICE EAGLES TY DETMER GIANTS TYRONE WHEATLEY 49ERS ROD WOODSON JETS NEIL O'DONNELL GIANTS DAVE BROWN LIONS BARRY SANDERS JETS KEYSHAWN JOHNSON LIONS SCOTT MITCHELL PACKERS DOUG PEDERSON OILERS STEVE MCNAIR PANTHERS STEVE BEUERLEIN PATRIOTS TERRY GLENN PANTHERS KERRY COLLINS PATRIOTS DREW BLEDSOE PATRIOTS KEITH BYARS REDSKINS GUS FREROTTE RAIDERS TIM BROWN REDSKINS JEFF HOSTETLER RAVENS VINNY TESTAVERDE SEAHAWKS JOEY GALLOWAY STEELERS MIKE TOMCZAK VIKINGS RANDALL CUNNINGHAM VIKINGS BRAD JOHNSONREEBOKEXEMPTIONSTARTEREXEMPTION BILLS CHRIS SPIELMAN BEARS BRYAN COX BILLS THURMAN THOMAS BILLS JEFF BURRIS BRONCOS NEIL SMITH BRONCOS ALFRED WILLIAMS CARDINALS KEVIN WILLIAMS CHIEFS RICH GANNON CHARGERS ERIC METCALF COWBOYS EMMITT SMITH COWBOYS DARYL JOHNSTON 49ERS KEVIN GREENE DOLPHINS KARIM ABDUL-JABBAR 49ERS MERTON HANKS EAGLES IRVING FRYAR JAGUARS KEENAN MCCARDELL PANTHERS SAM MILLS JAGUARS JIM MILLER PATRIOTS DAVE MEGGETT LIONS ROBERT PORCHER RAIDERS DESMOND HOWARD PACKERS MARK CHMURA STEELERS GREG LLOYD PACKERS DORSEY LEVENS PANTHERS TAREK SALEH RAIDERS JEFF GEORGE RAMS EDDIE KENNISON SAINTS MARK FIELDS STEELERS JEROME BETTIS STEELERS NORM JOHNSON