SBD/19/Sponsorships Advertising Marketing

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  • AVALANCHE PLAYERS STAR IN NEW SPOTS FOR FOX SPORTS NET

              Patrick Roy, Joe Sakic, Peter Forsberg, Claude Lemieux
         and Rene Corbet recently filmed promo ads for Fox Sports Net
         which will run at the end of the month on Fox Sports Rocky
         Mountain, according to Penny Parker of the DENVER POST. 
         "Portions" of the spots will be used for a national campaign
         produced by Spike Lee.  In one spot, entitled "Ginsu," an
         equipment manager asks Roy if his skates are sharp enough. 
         Roy then slices up some vegetables and tries unsuccessfully
         to sever a nail with the skate, before handing it back and
         saying, "No.  Keep going" (DENVER POST, 9/18).
    
    

    Print | Tags: News Corp./Fox
  • JACKSONVILLE'S LOVELIGHTS TO SHINE ON "MNF" TELECAST

              In an effort to "show off" the city, Jacksonville
         businesses "will be telling their employees" to leave their
         lights on for ABC's "Monday Night Football" telecast of the
         Jaguars-Steelers game, according to Earl Daniels of the
         FLORIDA TIMES-UNION.  It will be the Jaguars' first regular-
         season "MNF" appearance and downtown businesses were
         notified by the city Chamber of Commerce after officials in
         the mayor's office "urged the light-up effort."  In one
         example, it will cost $700 to light the 30-story BellSouth
         Tower for five hours (FLORIDA TIMES-UNION, 9/17). 
    
    

    Print | Tags: ABC, Jacksonville Jaguars, Pittsburgh Steelers, Walt Disney
  • MARKETPLACE ROUND-UP

              MLB: MLB Int'l (MLBI) signed a three-year international
         sponsorship agreement with the PepsiCo, covering the
         Caribbean and Latin America.  PepsiCo will produce baseball-
         themed advertising for regular-season and postseason MLBI
         telecasts in the Caribbean and Latin America and will
         sponsor special in-game promotional segments on MLBI's All-
         Star Game and World Series telecasts (MLBI).
              GENERAL: U.S. National soccer player Tisha Venturini
         was named spokesperson for CA-based Produce for Better
         Health Foundation (PBH)....NY-based People & Properties, a
         division of Kaleidoscope Sports & Entertainment, has signed
         an agreement with Jack Nicklaus Productions to handle
         advertising and sponsorship sales for the company's golf and
         tennis properties (People & Properties).
    
    

    Print | Tags: Interpublic Group of Cos., MLB, PepsiCo
  • NFL EXEMPTIONS: YOU KNEW DOUG PEDERSON WAS INCLUDED, RIGHT?

              The following lists companies which supply headwear for
         NFL teams.  League rules state that players must wear hats
         from the team's assigned supplier.  But Logo Athletic,
         Nike/Sports Specialties, Reebok and Starter are allowed 20
         exemptions and are able to supply headwear to 20 players on
         teams where they don't have official designations.  Some
         companies have marketing deals with players on assigned
         teams; those players do not appear on the exemption list. 
    
         
    
    
    LOGO ATHLETIC
    NIKE/SPORTS SPEC.
    REEBOK
    STARTER
    BENGALS
    BEARS CHIEFS CHARGERS
    BILLS
    BRONCOS FALCONS DOLPHINS
    BUCCANEERS
    COWBOYS 49ERS EAGLES
    CARDINALS
    JAGUARS GIANTS JETS
    COLTS
    PACKERS LIONS PATRIOTS
    OILERS
    PANTHERS SAINTS RAVENS
    RAMS
    RAIDERS REDSKINS
    SEAHAWKS
    STEELERS VIKINGS

     

    LOGO
    EXEMPTIONS NIKE/S.S. EXEMPTIONS
    BEARS RICK MIRER BUCCANEERS TRENT DILFER
    BRONCOS JOHN ELWAY CARDINALS KENT GRAHAM
    CHARGERS STAN HUMPHRIES CHARGERS JUNIOR SEAU
    CHIEFS MARCUS ALLEN CHIEFS ELVIS GRBAC
    COWBOYS MICHAEL IRVIN COLTS MARSHALL FAULK
    COWBOYS TROY AIKMAN DOLPHINS O.J. MCDUFFIE
    DOLPHINS DAN MARINO 49ERS STEVE YOUNG
    DOLPHINS CRAIG ERICKSON 49ERS JERRY RICE
    EAGLES TY DETMER GIANTS TYRONE WHEATLEY
    49ERS ROD WOODSON JETS NEIL O'DONNELL
    GIANTS DAVE BROWN LIONS BARRY SANDERS
    JETS KEYSHAWN JOHNSON LIONS SCOTT MITCHELL
    PACKERS DOUG PEDERSON OILERS STEVE MCNAIR
    PANTHERS STEVE BEUERLEIN PATRIOTS TERRY GLENN
    PANTHERS KERRY COLLINS PATRIOTS DREW BLEDSOE
    PATRIOTS KEITH BYARS REDSKINS GUS FREROTTE
    RAIDERS TIM BROWN REDSKINS JEFF HOSTETLER
    RAVENS VINNY TESTAVERDE SEAHAWKS JOEY GALLOWAY
    STEELERS MIKE TOMCZAK VIKINGS RANDALL CUNNINGHAM
    VIKINGS BRAD JOHNSON
     
    REEBOK
    EXEMPTION
    STARTER
    EXEMPTION
    BILLS CHRIS SPIELMAN BEARS BRYAN COX
    BILLS THURMAN THOMAS BILLS JEFF BURRIS
    BRONCOS NEIL SMITH BRONCOS ALFRED WILLIAMS
    CARDINALS KEVIN WILLIAMS CHIEFS RICH GANNON
    CHARGERS ERIC METCALF COWBOYS EMMITT SMITH
    COWBOYS DARYL JOHNSTON 49ERS KEVIN GREENE
    DOLPHINS KARIM ABDUL-JABBAR 49ERS MERTON HANKS
    EAGLES IRVING FRYAR JAGUARS KEENAN MCCARDELL
    PANTHERS SAM MILLS JAGUARS JIM MILLER
    PATRIOTS DAVE MEGGETT LIONS ROBERT PORCHER
    RAIDERS DESMOND HOWARD PACKERS MARK CHMURA
    STEELERS GREG LLOYD PACKERS DORSEY LEVENS
    PANTHERS TAREK SALEH
    RAIDERS JEFF GEORGE
    RAMS EDDIE KENNISON
    SAINTS MARK FIELDS
    STEELERS JEROME BETTIS
    STEELERS NORM JOHNSON

     

    Print | Tags: Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Denver Broncos, Detroit Lions, Edmonton Oilers, Green Bay Packers, Indianapolis Colts, Jacksonville Jaguars, Kansas City Chiefs, Miami Dolphins, Minnesota Vikings, New England Patriots, New Orleans Saints, New York Jets, NFL, Nike, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, Reebok, San Diego Chargers, San Francisco 49ers, Seattle Seahawks, St. Louis Rams, Tampa Bay Buccaneers, Vulcan Ventures, Washington Redskins
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