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VOLLEYBALL POST-MORTEMS: IS IT TIME TO LEAVE THE BEACH?
Published September 19, 1997
The Beach Volleyball World Championships, played last week at UCLA, are examined by Michael Bamberger in SI under the header, "Sand Blast. The First World Championships Of Beach Volleyball Were A Hit, But The Struggle For the Sport's Future Continues." Bamberger writes that the event, "promised to be the first meeting of all the best players" in the world, was still "threatened to break down at times because of petty haggling." But Management Plus' Leonard Armato, the event co-promoter, said off-the-beach events will mark the future of the sport. Armato: "To watch beach volleyball at the beach, you have to schlepp across sand ... and try to find a place to sit. Corporate America isn't going to do that. And you need corporate America if you're going to grow the game" (SI, 9/22). More Armato: "Where sports start and where they end up are two totally different events." He added that organizers would follow the model of hosting tournaments in an amenity-filled, in-stadium setting, "utilizing modern venues and marketing principals to create interest in a unique event" (THE DAILY).