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BULLS MERCHANDISE SELLING SO WELL OTHER TEAMS NOT IN THE MIX
Published September 18, 1997
The NBA retail market is examined by Dana Parker in NSGA RETAIL FOCUS. Since winning their fifth championship, Bulls merchandise "has been outselling other teams' at a rate not seen after their earlier successes." All other teams are a "distant second, though there's some scattered support" for Lakers, Knicks, Jazz and T'Wolves merchandise. Pro Image's Dave Riley: "[O]verall the league has lost steam; it's slowed way down in the past six months. MLB is doing better. ... For us, it's just the Bulls and the Lakers. Kevin Garnett and [Allen] Iverson have hurt themselves with the lunch-pail crowd. We need more people like Grant Hill." Champion replica jerseys "continue to be the single most important item in apparel," but most retailers say that their "current level of sales 'ain't what it used to be.'" Parker adds the NBA "seems to understand the current situation" and "has plans to help diversify the product on a local level" (RETAIL FOCUS, 9/97).